Using Phones to Search: You Do It, We Do It, Your Customers Do It

When searching for local services, ready to buy customers are often not in front of their computer, but they are using their iPhone, Android, Blackberry or other mobile devices to select who, what, when, and where they do business. In their quest to buy, some people...

Web Growth – Rhonda Hiltbrand

“Tracking the web today is equivalent to taking a still photograph of a spinning cyclone; basically, it’s a completely insufficient way to measure the dynamic web.” ~Bloomreach Whitepaper I was reading the Bloomreach Whitepaper and was amazed that in 1995 there were...

ClearMechanic Chooses Macs Service Center for Great Use of Images!

Macs Service Center was selected a winner by ClearMechanic for best utilizing repair photos to improve communication with repair shop customers. Mac Service Center in Ashland, VA uses the Visual Inspection Plus (VIP) tool offered by Repair Shop Websites to visually...

Utilizing Facebook, September 2011 – Help Me Rhonda

“Whether something brings them joy or pain, when people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.” ~ Liana Evans    I am by no means a Facebook expert and to tell you the truth, I’m not sure anyone...

Social Media and Automotive Repair

Social Media and SEO have become the buzzwords and acronym for the 21st Century auto industry. I read a lot of articles about social media and SEO. Every one of these articles is about capitalizing on the social media craze and how the auto sector will be able to sell...

Automotive Training Institute – Answer the Cash Register Part I

One of the most common complaints from shop owners is the need for more customers and more cars. Shop owners spend their hard earned money on a multitude of marketing ideas but they forget to focus on the most important part of the marketing process. The idea behind...
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