Understanding Google’s Search Engine Results Page

Understanding Google’s Search Engine Results Page

Do you know exactly what you are looking at after you’ve conducted a search on Google?  Do you know the source of what you are seeing?    For most auto repair shop owners the answer to those two questions is “No” even though they might think it is “Yes.”  This is the...
Google Ads

Google Ads

Google Ads for Auto Repair Shops: A Smart Strategy for Growth Growing your auto repair shop’s online presence takes time, especially if your website is new. SEO can take months to gain traction, but Google Ads provide an immediate way to get noticed and drive traffic...
Protecting Your Auto Repair Shop from Phishing and Other Attacks

Protecting Your Auto Repair Shop from Phishing and Other Attacks

Unfortunately, there is an army of people in the world who seek to take advantage of business owners by misleading them and stealing their money.  We recently got a distressed call from a customer who said she had received a call from somebody who said they...
Recruiting?  Here’s What Auto Technicians Are Looking For

Recruiting? Here’s What Auto Technicians Are Looking For

Recruiting and hiring technicians is still one of the most challenging issues facing auto repair shops.  At least, that’s what we continue to hear from our customers. In order to recruit talented techs it helps to understand what is important to them.  Thankfully our...
Facebook Messenger Scams Targeting Auto Repair Shops

Facebook Messenger Scams Targeting Auto Repair Shops

​We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past three to six months. Here’s the damage they are causing: They are...
The Challenge of Finding & Keeping Motivated Technicians

The Challenge of Finding & Keeping Motivated Technicians

If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much scarier. The struggle to secure motivated technicians remains as...
Do Online Directory Listings Matter for Auto Repair Shops?

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more well-known online directories. As an example, your Google Business...
Instagram Is Now a Necessity for Auto Repair Shops

Instagram Is Now a Necessity for Auto Repair Shops

If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking about joining Instagram? Well now is the time to put your official...
Should I Respond to My Auto Repair Shop Google Reviews?

Should I Respond to My Auto Repair Shop Google Reviews?

The short answer is yes, but there’s more to it than just posting a quick response.  That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of unprofessional responses to negative reviews lately. Before you get mad at me for...

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