Sep 8, 2022
Have you heard a story about a large company suffering a cyber attack and thought to yourself, “I’m glad that we are too small to worry about that”? Well, I’m sorry to tell you that you absolutely do need to worry about cyber attacks on your auto repair shop. Now that...
Aug 15, 2022
In ideal circumstances, you will not find yourself in the position of needing to bring in more business to your auto repair shop quickly. But right now we are in unprecedented times as far as all the things that are happening in the American economy. So whether you...
Jul 28, 2022
If your efforts to leverage Facebook to connect with potential customers and grow the awareness of your auto repair shop have fallen flat, read on for tips on how to nurse it back to health and help it thrive. Unfortunately, many repair shops have heard the message...
Jun 29, 2022
When one of your potential customers searches for auto repair on Google they see a list of shops they could call. But how do they most often decide what shop or shops to call? They look at reviews! But how do they get there and what do they specifically look for in...
Jun 17, 2022
Social media is a hot topic right now among auto repair shop owners. We’ve specifically been hearing more questions about how to effectively use Facebook. While Facebook has been around for a long time, many of us have found ourselves using it quite a bit more during...
May 16, 2022
To better understand what automotive technicians feel the most important aspects of a job are, we worked with our partner WrenchWay to survey techs on the question. Here is what we found: Put in order, they were ranked: 38.8% Pay 30.6% Work environment 22.5% Training...
Apr 22, 2022
Traditional search engine optimization (SEO) focused on website structure, links and content as the three most important factors for showing up higher in the rankings. At a time when people make quicker decisions than ever and it’s pretty easy to get a one or...
Mar 28, 2022
If you need further proof that online reviews are important, especially on Google, here’s the latest from the fantastic Local Consumer Review Survey 2022 by brightlocal: 98% of consumers read online reviews for local businesses 77% “always” or “regularly” read them...
Feb 4, 2022
Google has recently adjusted their Search Engine Results Pages (SERPs) in a couple of ways that are likely to significantly impact auto repair shops. How will this affect your shop? If you get any business from the web, this change has the potential to greatly...
