Jul 28, 2022
If your efforts to leverage Facebook to connect with potential customers and grow the awareness of your auto repair shop have fallen flat, read on for tips on how to nurse it back to health and help it thrive. Unfortunately, many repair shops have heard the message...
Jun 29, 2022
When one of your potential customers searches for auto repair on Google they see a list of shops they could call. But how do they most often decide what shop or shops to call? They look at reviews! But how do they get there and what do they specifically look for in...
Jun 17, 2022
Social media is a hot topic right now among auto repair shop owners. We’ve specifically been hearing more questions about how to effectively use Facebook. While Facebook has been around for a long time, many of us have found ourselves using it quite a bit more during...
May 16, 2022
To better understand what automotive technicians feel the most important aspects of a job are, we worked with our partner WrenchWay to survey techs on the question. Here is what we found: Put in order, they were ranked: 38.8% Pay 30.6% Work environment 22.5% Training...
Apr 22, 2022
Traditional search engine optimization (SEO) focused on website structure, links and content as the three most important factors for showing up higher in the rankings. At a time when people make quicker decisions than ever and it’s pretty easy to get a one or...
Mar 28, 2022
If you need further proof that online reviews are important, especially on Google, here’s the latest from the fantastic Local Consumer Review Survey 2022 by brightlocal: 98% of consumers read online reviews for local businesses 77% “always” or “regularly” read them...
Feb 4, 2022
Google has recently adjusted their Search Engine Results Pages (SERPs) in a couple of ways that are likely to significantly impact auto repair shops. How will this affect your shop? If you get any business from the web, this change has the potential to greatly...
Jan 14, 2022
We have heard auto repair shop owners tell us, “We don’t need a website, we are on Facebook.” If you have all the business you’ll ever need from current customers AND have gotten all of your customers to follow you on Facebook, then that statement might be true. But...
Dec 16, 2021
December is always a great time to evaluate how you are utilizing your marketing tools and make changes that will set you up for success in the new year. If your 2021 has been like many auto repair shops, you haven’t had much of a chance to think about your website...
