Beware of Phony “Domain Renewal” Notices!

Many of our customers (and millions of other people) have recently been getting “domain renewal” letters asking them to switch providers. If you don’t read the letter carefully, you might think you’re simply renewing your domain.  They offer prices for a one-year or...

Marketing Your Auto Repair Shop to All Generations

As much as people complain about differences in the values held by each generation, in reality it has more to do with their age.  As generations grow older, they find themselves interested in the same things as their parents were – for millennials, this means leaving...

Tips on Hiring Superstar Techs and Advisors in Competitive Times

The following article is a guest post from Bob Cooper of Elite.  It originally appeared in Elite’s Auto Shop Idea Center. One of the single greatest challenges shop owners face today is finding and hiring the superstars. Regardless of whether you are looking to hire...

Bad Customer Service is Like Setting Money On Fire

It’s hard to set a quarter on fire.  But it’s not hard to set a quarter of your revenue on fire!  In fact – auto repair shops do it all the time.  According to an American Express survey conducted several years ago, each year 55% of people intend to...

Upcycle Your Auto Repair Shop’s Customers

Have you ever heard of upcycling?  Upcycling is a combination of recycling and upgrading – taking old items and turning them into something even more valuable or interesting than the original item.  RebornUK takes non-running sports car engines and uses them to build...

Three Sources of Revenue Auto Repair Shop Owners Should Consider

Do you face revenue shortfalls during certain times of year?  Is your auto repair shop facing increasing competition and wanting a way to differentiate itself? Or, do you want to continue to grow your revenue and your business?  Here are a few services you can add for...

A Modern Design Affects Your Auto Repair Search Results!

Did you know that a modern website design affects how you rank on Google?  It does!  That’s why it’s important to ensure that your site is kept up to date with a modern design. It seems odd that your site design affects how it searches – after all, Google’s crawler...

Repair Shop Customers Prefer Texting – Are You Offering It?

One way your repair shop can improve both customer satisfaction and technician productivity is by communicating with your customers via text.  It’s surprising just how much people prefer texts to phone calls. According to Forbes magazine, every demographic now spends...
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