There’s nobody out there who understands exactly how hard it can be to find great technicians – except other shop owners. The standard hiring recommendations – test their competence, make sure there’s a cultural fit, check references – just don’t cut it in this...
Online reviews are one of the most important factors in the success of a small business today. Auto repair shops with dozens of mostly positive reviews land better placement in local search rankings and a higher likelihood that a customer will contact them directly...
Big dealerships and auto repair chains have some advantages over independent auto repair shops. Many big businesses are sitting on a mountain of cash. They can negotiate the best prices from their parts suppliers because they buy so many products. They have...
If you’re running any type of small business today, it’s more important than ever to have an engaging, effective website. A critical part of that website in 2018 is educational video content. Here’s why. #1 – Customers want it. People have become accustomed to...
With so many hours focused on managing your auto repair shop, sometimes it’s hard to take a step back and see beyond that description of your business. Odds are, your repair shop is a lot of other things, too. It’s where you see many of your friends and customers...
It’s getting to be the time of year where everyone is taking a look at things that went really well in 2017, and also things that didn’t go so well. Those thoughts always seem to lead to New Year’s Resolutions. While it’s a little cliché to make big changes in...
One of the things that repair shops worry about when they join us is that they’ll lose their domain name when we start managing their website. A domain name is the web address of your shop – for instance, www.KennedyAutoSolutions.com. Good news – taking a website...
For auto repair shops, most financial opportunity lies in out-of-warranty vehicles still on the roads. That means that it’s important to consider what that mix of vehicles looks like (and what it’s going to look like in the coming years) when you’re making...
One of the biggest impacts a shop owner can make as a leader is to provide a great work environment – one that allows their employees to happily provide for themselves and their family, instead of making them miserable. But it’s not just the right thing to do – it’s...
