Repair Shop Advice

Why is Video Important for Your Auto Repair Shop’s Website?

January 23, 2018

If you’re running any type of small business today, it’s more important than ever to have an engaging, effective website.  A critical part of that website in 2018 is educational video content.  Here’s why.

#1 – Customers want it.

People have become accustomed to watching video for everything from podcasts to product reviews.  In fact, when marketing specialist Hubspot surveyed customers to determine what type of content they wanted to see from brands, videos scored higher than any type of content.  For many customers, especially those that mostly use the internet on their phones, video has become the primary way they research goods and services.

#2 – Customers engage with it.

Most people spend only seconds skimming the text on a website before deciding what to do next (hopefully, call your repair shop!)  On the other hand, 65% of video viewers watch more than 3/4 of a video.  They’re also more likely to remember the contents of a video, and more likely to understand the topic.  All of these make it more likely that customers will want to purchase a service explained using both video and text, compared with only using text.  In fact, Inc. Magazine reports that people are 85 percent more likely to buy a product after viewing a product video.

#3 – Google rewards it.

Because Google knows that customers want the option to watch video, they reward websites that include video with better search rankings.  Although video content is only one of many ways Google uses to rank websites, high-quality educational video content is a great way to boost your website while also providing information that your customers can, and will, use to make decisions about the services you offer.

To learn how Repair Shop Websites can help your shop improve search results and sales with high-quality educational video content for your website, call us at 866-665-1605 or email us at