It’s more difficult than ever to find qualified technicians and service writers, so when you find yourself needing one, you should give yourself every advantage you can. While you can advertise on the sign outside of your shop, your potential employees don’t necessarily drive by your shop every day. There’s another disadvantage to advertising on shop property – customers may see the message and decide to keep driving, assuming their repair will take longer than it would at other shops.
Most people looking for jobs start their search online – it requires the least amount of effort to see the highest number of available opportunities. Where should you post job listings online?
Major Job Search Engines
Sites like Indeed, CareerBuilder and Monster are among the first sites that will show up when employees search for nearly any type of job. This makes it very important to post your job here, just to maximize the exposure it has online. Many people looking for jobs have signed up for daily alerts, meaning technicians may find your job posting in their email as soon as the day after you post it.
Your Own Website
Your site is the only place on the internet where you’re not competing with other shops for attention – you are in control of your own image and can present your shop in the way you see fit. While job listings on your site may not search as well as the traditional job sites, anyone who has heard that there’s an opening at your shop will likely visit your shop’s website to learn more about it before they apply. The best thing you can do is to provide the application on your site, so they don’t have to go to another site with dozens of job listings to complete your application.
A tip: You should always be recruiting. Your website is one of the places where you can be doing that. In order to make the job listing on your website search as well possible, don’t take it down. This allows Google to index the site, so it searches better; it also allows you to collect resumes even if you aren’t actively hiring, so you’ll have a list to contact if you unexpectedly find yourself down a technician.
Local Community and Technical Colleges
Do you have a local technical or community college nearby that trains technicians? If so, make sure that your internship and job opportunities are listed on their internal job network. While these listings aren’t necessarily publicly available to everyone on the internet, they can be accessed online by students taking courses at the college. It’s good for a college’s reputation to make sure their graduates are quickly employed, so they’ll make sure that students know about the opening.
To learn how Repair Shop Websites can help you hire qualified employees more quickly, call us at 866-665-1605 or email us at Team_RSW@RepairShopWebisites.com and ask us about our job listings and technician hiring surveys!