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Auto repair shop advice
Local Links – What They Are and Why They Are So Important
One of the things we are always encouraging our customers to do is to get local links. What are local links and why are they so important? Let’s dive in so you can start boosting your website’s performance through local relationships. The...
The Power of Reviews: How They Impact Auto Repair Shop Decisions
How many consumers read reviews? Are reviews especially important for the auto repair industry? What are consumers looking for when reading reviews? Thankfully BrightLocal recently released their Local Consumer Review Survey 2023 to help...
Pay Probably Isn’t the Reason You Are Losing Techs
If you have recently had a tech or two leave your shop what reason did they give you? Was it pay? Even if the pay was a nice bump over what you were paying them, do you think that is the real reason they left? As you’ve probably observed...
What Do Consumers Think About Being Asked for Reviews?
We have spoken to a lot of auto repair shop owners and managers who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do consumers really dislike being asked for reviews? The...
How Consumers Evaluate Reviews and What They Do Next
We have been emphasizing the importance of reviews for auto repair shops for years, most recently in our blog How Google Reviews Win You Business. We now know even more about how consumers process reviews and what they do after reading...
Beware of Manipulating Marketing Companies
Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of...
Should I Offer Texting or Chat on My Auto Repair Shop Website?
Your website is one of the first opportunities that most potential customers have to interact with your shop. Anything you can do to make it easier for them to contact you provides you with more opportunities to win their business. That’s...
Annual Planning for Your Auto Repair Shop
As we get ready to crossover into the fourth quarter, we turn to a time when many organizations start their annual planning process. There are lots of different ways to do this and it’s truly up to you to determine what process will work...
Bad Passwords and 8 Other Cyber Security Errors to Avoid
Have you heard a story about a large company suffering a cyber attack and thought to yourself, “I’m glad that we are too small to worry about that”? Well, I’m sorry to tell you that you absolutely do need to worry about cyber attacks on...