Blog

 

Auto repair shop advice

 

Recruiting? Here’s What Auto Technicians Are Looking For

Recruiting and hiring technicians is still one of the most challenging issues facing auto repair shops.  At least, that’s what we continue to hear from our customers. In order to recruit talented...

Facebook Messenger Scams Targeting Auto Repair Shops

​We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past...

The Challenge of Finding & Keeping Motivated Technicians

If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much...

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more...

Instagram Is Now a Necessity for Auto Repair Shops

If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking...
8 Leadership Lessons from ATI’s 2023 SuperConference

8 Leadership Lessons from ATI’s 2023 SuperConference

As always, the speakers at ATI’s (Automotive Training Institute) 2023 SuperConference were outstanding. One of my favorite things about the event is the power-packed schedule with lots of learning opportunities from ATI coaches, ATI...

read more

Pay Probably Isn’t the Reason You Are Losing Techs

If you have recently had a tech or two leave your shop what reason did they give you? Was it pay? Even if the pay was a nice bump over what you were paying them, do you think that is the real reason they left? As you’ve probably observed...

read more

What Do Consumers Think About Being Asked for Reviews?

We have spoken to a lot of auto repair shop owners and managers who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do consumers really dislike being asked for reviews? The...

read more

How Consumers Evaluate Reviews and What They Do Next

We have been emphasizing the importance of reviews for auto repair shops for years, most recently in our blog How Google Reviews Win You Business. We now know even more about how consumers process reviews and what they do after reading...

read more

Beware of Manipulating Marketing Companies

Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of...

read more

Annual Planning for Your Auto Repair Shop

As we get ready to crossover into the fourth quarter, we turn to a time when many organizations start their annual planning process. There are lots of different ways to do this and it’s truly up to you to determine what process will work...

read more

Subscribe to our blog