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Facebook Messenger Scams Targeting Auto Repair Shops

​We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past...

The Challenge of Finding & Keeping Motivated Technicians

If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much...

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more...

Instagram Is Now a Necessity for Auto Repair Shops

If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking...

Should I Respond to My Auto Repair Shop Google Reviews?

The short answer is yes, but there’s more to it than just posting a quick response.  That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of...

Pay Probably Isn’t the Reason You Are Losing Techs

If you have recently had a tech or two leave your shop what reason did they give you? Was it pay? Even if the pay was a nice bump over what you were paying them, do you think that is the real reason they left? As you’ve probably observed...

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How Consumers Evaluate Reviews and What They Do Next

We have been emphasizing the importance of reviews for auto repair shops for years, most recently in our blog How Google Reviews Win You Business. We now know even more about how consumers process reviews and what they do after reading...

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Beware of Manipulating Marketing Companies

Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of...

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Annual Planning for Your Auto Repair Shop

As we get ready to crossover into the fourth quarter, we turn to a time when many organizations start their annual planning process. There are lots of different ways to do this and it’s truly up to you to determine what process will work...

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