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Auto repair shop advice

An Effective Auto Repair Shop Website Design Wins Customers’ Trust

When it comes to everyday goods and services, people rely on their own past experiences. But what do drivers do when they are suddenly forced to look for a new repair shop? They look to find a...

Watch Out for Shady Auto Repair Marketing Companies

Table of Contents: 1. Shady Auto Repair Marketing Companies Tactics Introduction 2. “Your Domain Is About to Expire!” 3. “Your Website Has Errors!” 4. “Nobody can Find...

5 Affordable Marketing Ideas for Auto Repair Shops

Looking at an empty service bay can be frustrating However filling your schedule doesn’t require a massive marketing budget or complex strategies. Often, the quickest way to drum up business...

How Auto Repair Shops Can Use Short-Form Video to Build Trust

Video has quickly become the most powerful type of content on social media, and for auto repair shops, it’s one of the easiest ways to build trust and brand recognition online. Today’s customers...

What an Auto Repair Shop Website Needs to Search Well in 2026

One thing is for sure when it comes to Google search – Google is always going to be changing the rules of the game.  It is not a “set it and forget it” effort for your auto repair shop’s website. To...

The Technicians You Need: Building Your Team

Hiring technicians is the largest challenge many auto repair shops face. For most other shops, it will become their largest problem as soon as they lose an employee.  This is the first post in a three-part series on building a strategy to...

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Thinking Like Your Customer

Have you ever gone into a store and been shocked at how disconnected from reality the people working there were?  If you ask the server at a pizza restaurant whether they sell by the slice, or you ask an employee at the grocery store...

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The Difference Between a Vendor and a Partner

In the business world, everyone wants you to think of them as a partner, not a vendor.  Companies use the word as a marketing tool, as if calling themselves a ‘partner’ will make you willing to pay more for their services. In reality,...

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The Three Jobs of an Auto Repair Shop Owner

Every business owner has parts of their job that they love, and parts that they don’t like at all.  That’s especially true for small business owners, who find themselves doing a little bit of everything.  Maybe you love repairing...

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Location, Location, Location

For many businesses, location is key.  A great location might cost extra money, but you’ll earn far more because people will see your auto repair shop and it will be more convenient for them to drop their vehicle off for service. When it...

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Earn More Money with Great Auto Repair Shop Photos

Most auto repair shop owners put plenty of work into their shop.  They work to build efficient workspaces, to keep their customers comfortable, and to keep their employees happy.  That work can pay dividends once customers see it for...

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The Difference Between a Website and a Web Presence

Back in 2005 when Repair Shop Websites was founded, your website was your business’s online presence.  It was an exciting time for the web - Google had just gone public, valued at $23 billion. Now consider this: Google’s current valuation...

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Don’t Keep the High-Performing Jerk

If you watched more than a handful of cartoons as a kid, you remember all of the evil geniuses.  Their names were different in each show, but they were always trying to rule the world, and the heroes always stopped them.  Did you ever...

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