The Difference Between a Website and a Web Presence
December 18, 2018
Back in 2005 when Repair Shop Websites was founded, your website was your business’s online presence. It was an exciting time for the web – Google had just gone public, valued at $23 billion.
Now consider this: Google’s current valuation is $734 billion. That’s thirty-two times more money than it was worth in late 2004.
Clearly, the web has become much more important since 2005. Given that Google makes nearly all of its money by selling online ads, it’s pretty clear that the web is much more important for businesses. But what does this mean for your business?
For one thing, it means you have to be online now. In 2004, it was an option for many independent auto repair shops. It isn’t any longer.
The devices being used to access the internet have also changed dramatically since 2005. Back then, a miniscule percentage of traffic was from phones – neither the iPhone or the Android operating system had been built. Today, 56% of traffic is from web devices – and if you don’t have a mobile-friendly site, you’re losing them all.
The other big change, however, is that ‘being online’ has a much more expansive definition. A website is still critical for business success. But did you know that your reviews show up next to your shop for many types of Google searches? Those stars next to your name are a key part of your web presence, and if you don’t have enough of them, many customers will skip right over your shop.
Social media has also become a critical place for businesses to maintain a presence. Facebook has more than 22 billion visits per month – and the average social media user spends 2 hours per day on social media platforms.
Repair Shop Websites has been innovating through all of that time – mobile sites have been in every one of our packages for years, and we’ve been helping many of our customers bolster their social media presence and gather positive reviews along the way. And we’re happy to help your company also get up to speed, wherever on the web you might need us – Because even though our name is Repair Shop Websites, we support your entire web presence!
To learn more about how Repair Shop Websites can help bolster your web presence, call us at 866-665-1605 or email us at Team_RSW@RepairShopWebsites.com.