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Friday, November 9, 2018
If you’ve been disappointed by your results from expensive Google Ads, you’re not alone. In fact, they’re a bad investment for most auto repair shops. View the “Why Google Ads Don’t Work for Auto Repair Shops” infographic below for more information.
Tuesday, November 6, 2018
If you watched more than a handful of cartoons as a kid, you remember all of the evil geniuses. Their names were different in each show, but they were always trying to rule the world, and the heroes always stopped them. Did you ever wonder if the heroes could make the world a better place if they could get the evil genius to work for them?
Of course not – the evil geniuses couldn’t improve the world because they were evil. They were greedy. They were narcissistic. They enjoyed watching people suffer.
But if that’s so obvious, why do we hire them in real life?
Auto repair shops don’t keep evil geniuses because they like them. They keep them because they’re highly skilled. Some of them aren’t evil, they just aren’t fun to be around – at all. Still, maybe they’re a productive tech with a unique knowledge set, and having to replace them in this hiring environment would be a tremendous liability.
Shop managers might even look back on their successes and wonder how they would have achieved them without the contributions of this resident jerk. The reality is that they could have achieved so much more without them.
Consider a couple of companies who lost their visionary leader and are still doing just fine. Apple has become the world’s first publicly traded trillion-dollar company since Tim Cook took over from Steve Jobs. Uber’s value has increased by tens of billions of dollars since Travis Kalanick left. In both cases, the loss of a heartless prodigy was offset by the benefits of a new leader capable of respect and compassion.
The problem with having a jerk in your shop is that you get to see all of their contributions, but you don’t get to see what you forfeit by employing them. You see their hard work, but you don’t know how much their bad attitude drags down your other employees. You can see the value they add to the company, but you never really know what kind of risk they bring until that risk becomes reality.
So if you’ve been trying to figure out how to deal with a high-productivity jerk in your shop, there are plenty of good options. Just make sure that whichever one you choose involves showing them the door.
To learn how Repair Shop Websites can help your shop earn more business, call us at 866-665-1605 or email us at Team_RSW@RepairShopWebsites.com.
Wednesday, October 24, 2018
Have you ever seen a repair shop that had a terrible online rating, and suddenly had a great one? It’s hard to turn a terrible rating around in a few days – you have to have five reviews before Google will show your star rating, so if a repair shop has a two star rating, it’s going to take much more than a single positive review to push it up above a four. Often, these companies have a “sudden burst” of positive ratings. The grammar is questionable in the reviews. The people posting the reviews are not nearby, and they all say the same thing.
The reviews are fake.
If you’re competing with one of these businesses, this is extremely frustrating. They’re cheating their way to the top by hiring people to lie about their business. Meanwhile, you’re providing honest, quality service and you’re sitting below them with a 4-star rating. It might seem like these shops are beating the system – but it probably won’t last forever. Besides being unethical, it’s also a bad idea.
First of all, it’s illegal. Just last month, someone was sentenced to 9 months in jail in Italy for writing fake TripAdvisor reviews – for fraud.
It’s also dangerous for the purchaser. Companies with reviews from the fraudster were demoted on TripAdvisor, and many of the companies who purchased reviews were given the Red Badge. This badge is a warning to TripAdvisor users that the business had tried to manipulate their reviews – a kiss of death, because it warns TripAdvisor users that they can’t trust anything they read online about the company.
Of course, if bad reviews have taken a toll on your business, there are other legitimate ways to improve your reputation. The easiest way is to ask for reviews from your best customers!
Our integrated reviews service does just that – it asks customers how they felt about your service, and requests that the happiest customers leave legitimate reviews on online directories like Google, Yelp and Facebook. When customers indicate they are unhappy, you’ll receive a notification to contact them, so the issue can be corrected before they post negative information about your business online. This service will make your reviews more positive over time, while also giving you a chance to address any negative perceptions about your company that exist among former customers.
To learn more about online reviews and legitimate ways to improve them, call us at 866-665-1605 or email us at Team_RSW@RepairShopWebsites.com.
Thursday, October 18, 2018
Whether you built your auto repair shop from the ground up yourself, or you took it over from a previous generation, you want to leave a thriving business behind for your employees, customers and community.
Click here for more on how to do that before you retire.
Sunday, October 14, 2018
In many parts of the country, winter is fast approaching. While the coldest days in most states are December and January, November brings sub-freezing temperatures in dozens of US states.
Freezing weather isn’t great for vehicles, of course. If they aren’t properly maintained, fluids can freeze, tires can go flat and batteries can go dead. All of that salt on the road doesn’t help the condition of the vehicle’s body, either. All of these problems are on top of the maintenance issues that vehicles can have during any time of the year.
When vehicles do face challenges during the winter, it’s far more dangerous for drivers. If vehicles stall during a snowstorm, it can take far longer for roadside assistance to get to them. The temperature will drop quickly once the engine is turned off, and visibility may be impaired due to snow.
As a shop manager, you already know all of these things, but your customers might not think about them. Reminding them is not only an opportunity to increase your maintenance business, but also an opportunity to keep them safe. After all, many of the things you’d likely recommend as a seasoned technician won’t lead to sales for your shop – such as keeping blankets, an emergency kit, and snacks and drinks in the vehicle.
There’s nothing wrong with offering a winterization coupon to attract maintenance customers. But reaching out to your customers with information that’s mostly educational can also lead to sales. In addition, it will lead to your customers’ appreciation as you show that you care more about their well-being than you do about their money. A reference to a vehicle winterization special in the article may be all it takes to generate some phone calls to your shop!
To learn how Repair Shop Websites can help bring more customers to your shop, call us at 866-665-1605 or email us at Team_RSW@RepairShopWebsites.com.