It’s back-to-school season for kids across the country. Parents have spent a small fortune on school supplies, and teachers are telling kids what they’ll need to understand by the end of the year in order to be successful. Kids, meanwhile, are learning what they...
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. Over the past one hundred plus years, marketing strategies and the brands that were built were developed by two entities: the client and the ad...
Should an auto repair shop have multiple websites? There are plenty of reasons a business could end up with multiple websites. Maybe a friend offered to build you one years ago, but it didn’t perform so you bought one from a professional. Maybe your old provider...
Have you ever done a search in Google and seen a website that has a star-rating directly below the website’s name? Your shop can show up this way, too! If you have great reviews, this is one easy way to attract customers to your shop. Most people searching online...
To market your auto repair shop successfully, you need to give people a reason to select your shop instead of others in the area – ideally a reason other than a coupon that makes your shop the cheapest shop in town. Click here to learn what you need to know in...
It seems like customers are more price-sensitive than ever these days. When you need a football, it’s so easy to go to Amazon, type in “football”, sort by price, and buy the first one with good reviews. That mindset has become so common that it’s floating into the...
Social Media has exploded in the past few years. What started out as Facebook and Twitter has splintered into a confusing landscape of apps – Instagram, Pinterest, Snapchat, LinkedIn and WhatsApp are all used by more than 1 in 5 adults in the United States. If...
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools...
Your waiting room is the public face of your shop. Just as the condition of your shop floor indicates how much you care about your mechanics or the vehicles you service, the condition of your waiting room indicates how much you care about your customers. And you...
