Why Reviews Are More Important Than Ever for Auto Repair Shops
August 9, 2018
Have you ever done a search in Google and seen a website that has a star-rating directly below the website’s name? Your shop can show up this way, too! If you have great reviews, this is one easy way to attract customers to your shop.
Most people searching online for an auto repair shop they can trust are going to factor online reviews into their decision, so having a great review score right next to your website name is going to make them more likely to visit your website and learn more about you.
The stars also stand out visually – and in a line of results, having the only shop with a star rating is going to make it more likely that the customer notices your listing. Most importantly, once they visit your website, you’re no longer competing with other repair shops right next to yours. This is a major advantage when compared to other places customers might find star reviews, such as Google, Yelp and Angie’s List.
Of course, the first thing you need is great reviews – nobody with a low customer rating wants to show that to customers. And if you’ve tried to get reviews from customers before, you’ve probably learned that it takes a lot more than just great service to develop a string of great online reviews. Earning reviews from busy customers can be difficult, but there are a number of ways to encourage them to leave reviews and make it easier to do so.
The good news is that we can help you with both of these problems – earning reviews and having your star rating displayed prominently in a Google search. In fact, it’s something we do for many of our auto repair shop customers! To learn how, contact us at 866-665-1605 and ask about how our Pro+Engage package can help you bring more customers into your shop.