Don’t Fall for These Two Online Marketing Scams

We’re the best choice for managing your online web presence if you’re an independent repair shop (okay, we’re a little biased :)).  We aren’t the only company who can help, however – there are other companies with the auto repair marketing knowledge to do a good job...

What Is the Big Picture Goal of Your Auto Repair Shop?

Some repair shop owners start out with big goals.  For many, however, the goal of owning a shop instead of working at someone else’s isn’t a world-changing one.  Some owners don’t enjoy working for someone else or think they could do a better job themselves.  Other...

Ride Sharing: an Auto Repair Business Opportunity?

Ride-sharing companies have finally hit the peak of the business world, with both Uber and Lyft becoming publicly-traded companies this year.  Granted, that process wasn’t a smooth one for them.  Nonetheless, there are literally millions of people who drive for Uber...

Making an Honest Profit from New Equipment

New equipment can open up new opportunities for business.  It can make repairs easier or less frustrating.  Also, it’s just fun to have nice, new equipment in the shop. Unfortunately, new equipment can also be a giant waste of money.  If you financed some portion of...

The One Thing that Generates the Most Profit

It’s expensive to gain a customer.  That’s because other shops want those customers, too.  In fact, big shops and franchises spend tons of money advertising to get new customers – sending coupons or mailers to their houses, buying Google ads, and in some cases...

How to Lose Your Auto Repair Business in One Transaction

A man you’ve never met rides up in a nice truck, and explains he’s a new fleet operator getting ready to set up in town.  He’s looking for a dependable auto repair shop to provide service for his fleet vehicles, and he’s heard good things about your shop.  After a...

Would Your Auto Repair Shop Survive the “Bus Factor”

Big businesses use something called “bus factor” to make sure they aren’t set up for failure down the road.  The bus factor is a funny, yet morbid, way of referencing how prepared you are for employee emergencies.  The bus factor is defined as: How many people would...
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