If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking about joining Instagram? Well now is the time to put your official...
The short answer is yes, but there’s more to it than just posting a quick response. That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of unprofessional responses to negative reviews lately. Before you get mad at me for...
There is a lot of confusion among auto repair shop owners about how consumers search for auto repair services on the web. Our goal in this blog is to clear up the confusion and help you understand how most consumers search for auto repair services so you can better...
The four local search tactics are: Get a consistent flow of Google Reviews Make sure you have a dedicated page on your website for each service or service category that you offer Get links from other locally-relevant websites to your website Make sure you have links...
One of the things we are always encouraging our customers to do is to get local links. What are local links and why are they so important? Let’s dive in so you can start boosting your website’s performance through local relationships. The three core pieces of Search...
Most industries consider a recession as bad news. During a recession, people earn and spend less, resulting in fewer jobs and lower pay, contributing to a negative cycle. While very few industries are recession-proof, the Auto Repair Industry stands as...
We have spoken to a lot of auto repair shop owners and managers who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do consumers really dislike being asked for reviews? The great news is that the fine folks...
We have been emphasizing the importance of reviews for auto repair shops for years, most recently in our blog How Google Reviews Win You Business. We now know even more about how consumers process reviews and what they do after reading them thanks to a recent survey...
Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of their tactics are downright...
