Understanding Google’s Search Engine Results Page

Understanding Google’s Search Engine Results Page

Do you know exactly what you are looking at after you’ve conducted a search on Google?  Do you know the source of what you are seeing?    For most auto repair shop owners the answer to those two questions is “No” even though they might think it is “Yes.”  This is the...
Google Ads

Google Ads

Google Ads for Auto Repair Shops: A Smart Strategy for Growth Growing your auto repair shop’s online presence takes time, especially if your website is new. SEO can take months to gain traction, but Google Ads provide an immediate way to get noticed and drive traffic...
Do Online Directory Listings Matter for Auto Repair Shops?

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more well-known online directories. As an example, your Google Business...
Instagram Is Now a Necessity for Auto Repair Shops

Instagram Is Now a Necessity for Auto Repair Shops

If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking about joining Instagram? Well now is the time to put your official...
Should I Respond to My Auto Repair Shop Google Reviews?

Should I Respond to My Auto Repair Shop Google Reviews?

The short answer is yes, but there’s more to it than just posting a quick response.  That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of unprofessional responses to negative reviews lately. Before you get mad at me for...
How Do Consumers Search for Auto Repair Shops Online?

How Do Consumers Search for Auto Repair Shops Online?

There is a lot of confusion among auto repair shop owners about how consumers search for auto repair services on the web. Our goal in this blog is to clear up the confusion and help you understand how most consumers search for auto repair services so you can better...
Local Search: 4 Tactics to Elevate Your Auto Repair Shop

Local Search: 4 Tactics to Elevate Your Auto Repair Shop

The four local search tactics are: Get a consistent flow of Google Reviews Make sure you have a dedicated page on your website for each service or service category that you offer Get links from other locally-relevant websites to your website Make sure you have links...
Local Links – What They Are and Why They Are So Important

Local Links – What They Are and Why They Are So Important

One of the things we are always encouraging our customers to do is to get local links. What are local links and why are they so important? Let’s dive in so you can start boosting your website’s performance through local relationships. The three core pieces of Search...

How Does a Recession Affect Independent Auto Repair Shops?

Most industries consider a recession as bad news. During a recession, people earn and spend less, resulting in fewer jobs and lower pay, contributing to a negative cycle. While very few industries are recession-proof, the Auto Repair Industry stands as...

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