Blog
Auto repair shop advice
5 Steps to Becoming Known in Your Community
What percentage of the people in your community know that your business exists? What are you doing as the auto parts store owner to increase that number? Between running a business, serving customers and taking care of your family, it can...
How Do I Get More Customers Into My Auto Parts Store?
If you are looking for marketing help, everyone has something to offer you that they say has proven to work. Get your logo in front of thousands of eyes! Photos and videos keep your potential customers engaged for much longer! ...
Should I Respond to My Auto Parts Store Google Reviews?
Yes, you definitely should. But there’s more to it than just posting a quick response. You'll want to respond appropriately to the type of review you received. We'll break them down into three different groups – good reviews, bad reviews...
Should I Ask Customers to Post Reviews for My Auto Parts Store?
The short, and important, answer is: Yes! But unfortunately, many auto parts store owners and managers are hesitant to ask a customer to post a review. You may feel that asking a customer to post a review will come off as pushy or tacky....
Don’t Let Someone Steal Your Auto Parts Store’s Google My Business Identity
Have you set up and/or claimed the Google My Business profile for your auto parts store? If you haven’t, or if you are letting somebody else manage it for you, please read on for some very important words of warning. The Google My...
The Importance of Customer Loyalty for Auto Parts Stores
Type “customer loyalty” into your Google search bar and you’ll get ads for companies trying to sell you loyalty programs. Below that is a featured snippet from the book The Intuitive Customer defining customer loyalty as a “result of a...
When Workers Worry, They Leave in a Hurry
With the possible exception of the financial stimulus bill, there hasn’t been much good news for auto repair shop owners (or really any business owners) in the past couple of weeks. One of the only good things going for them: after...
3 Ways Auto Parts Stores Can Improve Customer Service and Why It Pays to Do So
Have you noticed that there are many companies who love to claim that their customer service is great? There are probably a good number of auto parts stores that you compete against that do it. One reason is that it’s not easily...
What We Learned from the Last Recession
It’s amazing how fast reality can change. One month ago, the economy was in great shape, with low unemployment, high customer confidence, and all-time high stock prices. All three of those are getting shattered this week. Don’t panic –...
