Blog
Auto repair shop advice
Understanding Google’s Search Engine Results Page
Do you know exactly what you are looking at after you’ve conducted a search on Google? Do you know the source of what you are seeing? For most auto repair shop owners the answer to those two questions is “No” even though they might...
Google Ads
Google Ads for Auto Repair Shops: A Smart Strategy for Growth Growing your auto repair shop’s online presence takes time, especially if your website is new. SEO can take months to gain traction, but Google Ads provide an immediate way to...
Protecting Your Auto Repair Shop from Phishing and Other Attacks
Unfortunately, there is an army of people in the world who seek to take advantage of business owners by misleading them and stealing their money. We recently got a distressed call from a customer who said she had received a call from...
Recruiting? Here’s What Auto Technicians Are Looking For
Recruiting and hiring technicians is still one of the most challenging issues facing auto repair shops. At least, that’s what we continue to hear from our customers. In order to recruit talented techs it helps to understand what is...
Facebook Messenger Scams Targeting Auto Repair Shops
We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past three to six months. Here’s the damage...
The Challenge of Finding & Keeping Motivated Technicians
If you had to choose between a day where half of your customers didn't show up or a day where half of your staff didn't, which would you pick? For most shops, the second scenario is much scarier. The struggle to secure motivated...
Do Online Directory Listings Matter for Auto Repair Shops?
What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more well-known online directories. As an...
Instagram Is Now a Necessity for Auto Repair Shops
If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking about joining Instagram? Well now is the...
Should I Respond to My Auto Repair Shop Google Reviews?
The short answer is yes, but there’s more to it than just posting a quick response. That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of unprofessional responses to negative reviews lately....
