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Auto repair shop advice

Facebook vs Google Ads: Which is best for your auto repair shop?

Facebook vs Google ads what’s the difference? Digital ads can be one of the smartest ways to get your auto repair shop in front of more potential customers, but choosing the right platform...

Boost Your Auto Repair Shop’s Visibility in Google Maps and the Local Pack

How does Google determine which auto repair shops show up in maps and the Local Pack? We get that question from auto repair shop owners all the time. The great news is that the recent release of...

How to Create a Social Media Content Plan & Tips for Auto Repair Shops

Welcome to Part 3 of our Instagram for Auto Repair Shops series. In Part 1, we covered why Instagram is such a valuable tool for connecting with customers, and in Part 2, we talked about how to use...

How to Use Instagram for Branding

Welcome to Part 2 of our in our Instagram for Auto Repair Shops series. In Part 1, we discussed why Instagram is such a valuable tool for attracting new customers and keeping your current ones...

Instagram for Auto Repair Shops: How to Drive More Customers and Build Trust

Welcome to the first blog in our three-part series on how auto repair shops can use Instagram to attract new customers and keep current ones engaged. In this series, we’ll break down the unique...

Character Beats Experience Every Time

When it comes to finding employees, personality and character traits are more important than experience.  That’s one of the most important findings from Jim Collins’s Good to Great, one of the most influential business management books...

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Repair Shop Cash Flow Management Tips

The Corporation for Enterprise Development did a survey of over 900 companies with five or fewer employees to take a look at business financial needs.  They found that fifty-five percent of those surveyed indicated that they could only...

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Facebook Entering the Job Posting Market

We’ve discussed before how recruiting technicians is the biggest challenge facing the automotive repair industry as a whole.  While it’s been a problem for years in auto repair, the US job market has tightened enough in the last year that...

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Your Customers are Mobile-First. Is Your Website?

The majority of automotive searches are now happening on phones, according to 2016 research on search engine usage.  People have been using phones more and more frequently to search for information online, but this is some of the first...

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The Dangers of Weak Passwords

Is your shop exposed to on-site data theft? Last year, a Lancaster University computing professor put together a list of the worst passwords. The list ranged from sad to humorous. To do this, he looked at lists of hacked and stolen...

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