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Auto repair shop advice
Three Ways to Improve Auto Repair Shop Employee Morale
One of the biggest impacts a shop owner can make as a leader is to provide a great work environment – one that allows their employees to happily provide for themselves and their family, instead of making them miserable. But it’s not just...
Where Should Your Repair Shop Post Job Listings Online?
It’s more difficult than ever to find qualified technicians and service writers, so when you find yourself needing one, you should give yourself every advantage you can. While you can advertise on the sign outside of your shop, your...
The Best-Kept Secrets to Dealing with Sales Objections
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too...
Google My Business Is Incredibly Important for Auto Repair Shops
Being found online is one of the most effective ways to increase your car count and/or to improve your ARO by attracting the right type of customers. Unfortunately, there’s not just one thing you need to do to be found when potential...
Finding Great Technicians Takes A Lot More Than an Advertisement
A lack of technicians is holding repair shops back – that’s been the case for several years now, and it’s only getting worse. With independent shops, franchises, dealerships and even fleet managers competing for the same small pool of...
Four Ways to Increase Your Repair Shop’s Website Search Performance
When marketing agencies explain how likely your website is to show up on Google’s search results, it sounds very complicated. “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re...
How to Manage the High Cost of New Auto Repair Equipment
According to a recent study by IMR Automotive Research, this high cost of tools required to service newer vehicles is the most significant threat to all but the largest independent shops. Unfortunately, there’s not much shops can do to...
Three Things That Make Auto Repair Customers Angry
It takes plenty of money to earn a new customer, but unfortunately the work doesn’t stop there. It takes a lot of effort and goodwill to turn them into a loyal customer. Even then, it only takes a couple of bad mistakes to lose them. ...
How Much Does Online Advertising Cost?
Online websites are a cost effective way to get found by new customers – that’s why most small businesses, including repair shops, have websites. But how about online advertising? Online advertising is different than a website or search...
