How to Integrate Call Analytics into Your Automotive Repair Shop’s Marketing Efforts
June 8, 2016
Having a strong web presence is vital to generating more traffic to your website and gaining more customers for your automotive repair shop. But do you know the strength of your current web presence? RSW’s Call Analytics platform is designed to keep track of the number of phone calls driven directly from your website and to help maintain quality assurance. Call analytics will help your marketing efforts excel through three main features:
- You can track the number of calls your shop received just from your website.
We provide you with a unique number specifically for your website, so you know exactly how many people contacted your shop through your website. This will show you the success of your website and provide a measurable outcome for your marketing efforts.
- Calls are recorded.
This feature allows you to go back and listen to calls. You can listen to calls to review a quoted price, details of a conversation, or to evaluate the customer service provided by employees. In addition to reviewing calls, you can listen to them to generate new data – you can track the number of calls received from your website that turned into sales.
- Call analytics allows for improved customer service.
How many calls have you received that could have led to an appointment or sale, but didn’t? Our call analytics feature allows you to evaluate the sales techniques and quality of service provided by your employees. By listening to the interactions between shop representatives and customers, you’ll be able to determine what could have been done differently and implement new sales and service techniques to be used.
On top of providing valuable insight into your marketing efforts, RSW Call Analytics is easy to use. Our customer service team will walk you through the Call Analytics platform you’ll be using, and will be there for you with any questions you may have.
Best of all, RSW Call Analytics is included in our Pro+Engage package! To sign up, contact us at 1-866-665-1605 or send us an email at help@repairshopwebsites.com.
