Blog Archives - Page 17 of 50 - Repair Shop Websites

Finding Great Technicians Takes A Lot More Than an Advertisement

Sep 25, 2017

A lack of technicians is holding repair shops back – that’s been the case for several years now, and it’s only getting worse. With independent shops, franchises, dealerships and even fleet managers competing for the same small pool of technicians, it’s more difficult...

Four Ways to Increase Your Repair Shop’s Website Search Performance

Aug 30, 2017

When marketing agencies explain how likely your website is to show up on Google’s search results, it sounds very complicated. “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re constantly changing.” None of this...

How to Manage the High Cost of New Auto Repair Equipment

Aug 28, 2017

According to a recent study by IMR Automotive Research, this high cost of tools required to service newer vehicles is the most significant threat to all but the largest independent shops. Unfortunately, there’s not much shops can do to magically make these products...

Three Things That Make Auto Repair Customers Angry

Aug 16, 2017

It takes plenty of money to earn a new customer, but unfortunately the work doesn’t stop there. It takes a lot of effort and goodwill to turn them into a loyal customer. Even then, it only takes a couple of bad mistakes to lose them. What customer service mistakes...

How Much Does Online Advertising Cost?

Aug 6, 2017

Online websites are a cost effective way to get found by new customers – that’s why most small businesses, including repair shops, have websites. But how about online advertising? Online advertising is different than a website or search engine optimization. When you...

Repair Shop Leadership: The Importance of Mentoring Top Talent

Jul 25, 2017

In our previous Repair Shop Leadership blog, we discussed the importance of defining your shop’s culture, so that everyone understands what the shop is working to accomplish and the appropriate ways to get there. Once this has been accomplished, you can focus...

Getting the Most Out of Your Auto Repair Reviews

Jul 12, 2017

We’ve mentioned before that online reviews are a critical part of your online presence, and great reviews will draw new customers to your shop. To maximize the impact that online reviews, have, however, you need to do more than just check online every few months and...

Invest in Retaining the Customers that are Invested in Your Shop

Jul 9, 2017

Consider this – one of your customers has come in three times for an oil change, and brought a coupon each time. They haven’t bought any other services from you, and even refused a couple of recommendations. Another brought their vehicle in for regular maintenance,...

Leadership in Your Repair Shop: Defining the Shop Culture

Jun 17, 2017

If you’re a shop manager, there’s a good chance you’ve learned the value of strong leadership either by choice or out of necessity. Leadership is required to keep employees motivated, productive, and directed towards a common goal. Shop leadership is about more than...

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