Blog Archives - Page 17 of 50 - Repair Shop Websites

Where Should Your Repair Shop Post Job Listings Online?

Nov 12, 2017

It’s more difficult than ever to find qualified technicians and service writers, so when you find yourself needing one, you should give yourself every advantage you can. While you can advertise on the sign outside of your shop, your potential employees don’t...

The Best-Kept Secrets to Dealing with Sales Objections

Nov 3, 2017

The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money”, or “I’d like to...

Google My Business Is Incredibly Important for Auto Repair Shops

Oct 20, 2017

Being found online is one of the most effective ways to increase your car count and/or to improve your ARO by attracting the right type of customers. Unfortunately, there’s not just one thing you need to do to be found when potential customers search for auto repair,...

Finding Great Technicians Takes A Lot More Than an Advertisement

Sep 25, 2017

A lack of technicians is holding repair shops back – that’s been the case for several years now, and it’s only getting worse. With independent shops, franchises, dealerships and even fleet managers competing for the same small pool of technicians, it’s more difficult...

Four Ways to Increase Your Repair Shop’s Website Search Performance

Aug 30, 2017

When marketing agencies explain how likely your website is to show up on Google’s search results, it sounds very complicated. “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re constantly changing.” None of this...

How to Manage the High Cost of New Auto Repair Equipment

Aug 28, 2017

According to a recent study by IMR Automotive Research, this high cost of tools required to service newer vehicles is the most significant threat to all but the largest independent shops. Unfortunately, there’s not much shops can do to magically make these products...

Three Things That Make Auto Repair Customers Angry

Aug 16, 2017

It takes plenty of money to earn a new customer, but unfortunately the work doesn’t stop there. It takes a lot of effort and goodwill to turn them into a loyal customer. Even then, it only takes a couple of bad mistakes to lose them. What customer service mistakes...

How Much Does Online Advertising Cost?

Aug 6, 2017

Online websites are a cost effective way to get found by new customers – that’s why most small businesses, including repair shops, have websites. But how about online advertising? Online advertising is different than a website or search engine optimization. When you...

Repair Shop Leadership: The Importance of Mentoring Top Talent

Jul 25, 2017

In our previous Repair Shop Leadership blog, we discussed the importance of defining your shop’s culture, so that everyone understands what the shop is working to accomplish and the appropriate ways to get there. Once this has been accomplished, you can focus...

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