Did you know that last week was National Small Business Week? As a shop owner, you should be proud of your small business and I hope that you celebrated your shop’s success. According to bankrate.com, “People are most satisfied with independent repair shops.” Your...
As an automotive repair shop, you work on vehicles all of the time, but do you actually have a strong relationship with your customers? It’s National Car Care Month, so this is one of the best times to show your appreciation for their business. What can you do to...
Last April Google announced that they will make non mobile-friendly websites disappear from the Google search. They warned that it wasn’t a joke and that you will lose business if you don’t get a mobile-friendly website. We wrote about this announcement and you can...
When was the last time you celebrated Earth Day? Is your automotive repair shop involved in any activities that support a “greener” world? Consumers are starting to care even more about the environment. Earth Day is on April 22nd this year and we recommend...
Spring is almost here and that means it’s time for Spring Cleaning! So why not give your website a nice scrub? As we come into the new season, there are some changes that need to be done with your shop’s online marketing efforts. You need to be thinking about what can...
The promise of spring’s arrival is enough to get anyone through the bitter winter. Well winter is on its way out and March came in like a lion. You’ve been stuck inside all winter and now you can finally go outdoors. But you have to spend most of your time running...
How do you feel when someone says, “I love you”? You are probably overwhelmed with joy because it feels good to know that someone cares that much about you. But you can’t really go around saying “I love you” in the business world without getting a weird look. Repair...
As a shop owner, you want to put together a winning team so you can provide your customers with the best automotive service in town. But it’s not always easy for you to reach the right technicians to create a strong team. What if you had help connecting with the right...
Some marketing techniques are quick. For example, if you’ve got a postcard design, you can have them in mailboxes next week. If you want to show up in the advertising section of Google, your site can be there in a matter of hours. Unfortunately, SEO isn’t one of...
