Blog
Auto repair shop advice
Be Wary of Evergreen, Auto-Renewing Website Contracts
Most companies make their money the right way – by making their customers happy. But there are always a few that find a way to make money off of angry customers. One famous example was a sunglasses company owner who determined in 2010...
Recruiting Auto Repair Techs? It Helps to Have Family.
If you’re looking to hire an automotive technician, you’ve got a hard job. And unfortunately, it’s not projected to get better any time soon. There has been a shortage of new technicians entering the field since at least 2012, ensuring...
Building Customer Trust from Six Feet (or Six Miles) Away
It’s important for auto repair shop owners, managers and service writers to build a connection with potential customers. Your shop will have more sales, higher margins and happier customers if those customers trust your employees to do...
Showing Appreciation To Your Employees Builds Loyalty
This is one of the toughest times in recent memory to be an employee. The biggest reason isn’t mass layoffs or low wages or safety risks. It’s not because of anything related to employment at all. It’s simply because this is one of the...
How To Optimize an Auto Repair Shop Website for Voice Search
Here’s the short answer – by doing everything you should already be doing to optimize your website for regular search. Unfortunately, there are a number of “marketing firms” out there that would have you believe that you should pay them a...
Promote Specialized Services to Stand Out from Competitors
If you’re a general automotive shop, the odds are pretty good that you’re happy to see customers who need new brake pads and rotors. When we ran an informal survey of our customers asking them which five services they most prefer to do,...
Unemployment is High. There Still Won’t Be Enough Technicians.
The national unemployment rate continues to drop after the largest spike since the Great Depression, reaching 8.4% in August. That’s a massive improvement over April’s 14.7% but it’s still a number reached only once (during the Great...
Good News for Auto Repair Shops – Used Car Sales Spike
The sweet spot in the market for auto repair shops is vehicles that are 6-12 years old. The owners of these vehicles have recently gotten rid of their car payment, are no longer under warranty and will have to start investing in their...
3 Things To Consider If Your Repair Shop Has Too Much Business
The economic impact of COVID-19 varies tremendously from region to region. Some shops have faced such steep revenue declines that they’ve already been forced to close their doors. But many of our customers are telling us a very...
