Repair Shops and Their Customers
Throughout your life you form all kinds of relationships with people, places and things. Whether it’s your barber, the guy at the grocery store or your significant other. Relationships are important to you and everyone else. There are good and bad relationships.
The relationships that are bad do not last long. It could be that someone did something wrong to you or someone you know or you had a bad experience with a company.
The relationships that are good, continue to grow and prosper. Good relationships can be formed by a positive experience with a business or by having something in common with someone you know.
Having a good relationship with your customer is very important in the automotive industry. Your customers have to be able to trust that you will take good care of their vehicle. They need their vehicle to be working and be working right! Most service and repairs cost a lot of money, so they need to know that you can fix it and it will stay fixed.
You can use your website to create a trusting relationship with your customer. Put testimonials on there, pictures of your shop, pictures of your employees and a personal note from the shop owner. The customers need to feel comfortable enough to contact you to take care of their baby (vehicle). You still need to keep the relationship going after they drop their vehicle off. Have someone from your staff call them to update them on their vehicle’s status, costs and more. This will reassure customers that you care about them and their vehicles.
If you haven’t personalized your repair shop website please give us a call 866-665-1605 Option 2
