Blog Archives - Page 13 of 50 - Repair Shop Websites

Why Buying Fake Reviews Is a Really Bad Idea

Oct 24, 2018

Have you ever seen a repair shop that had a terrible online rating, and suddenly had a great one? It’s hard to turn a terrible rating around in a few days – you have to have five reviews before Google will show your star rating, so if a repair shop has a two star...

Keeping Your Customers Safe and Your Bays Full

Oct 14, 2018

In many parts of the country, winter is fast approaching. While the coldest days in most states are December and January, November brings sub-freezing temperatures in dozens of US states. Freezing weather isn’t great for vehicles, of course. If they aren’t properly...

How Auto Repair Shops Demonstrate Online Credibility

Oct 3, 2018

Why do people start businesses? It seems like everyone has a different answer to the question. Do most of them hate their bosses? Do they want control of their own schedule? Do they want to make more money? One recent study makes an interesting point. Successful...

Auto Repair Shops Are Breaking Old Marketing Habits

Sep 26, 2018

One of the definitions of traditional is habitually done. Based on that, we may soon need to change the definition of traditional media. Traditional media was once just print media, but has more recently been defined as newspapers, radio and television – all of the...

Measuring Auto Repair Shop Business Health? Check These Three Ratios

Sep 24, 2018

Running a repair shop is time consuming. After dealing with repairs, parts orders, customer questions, marketing, employee issues, and bills, there’s sometimes not enough time or mental energy left to dedicate to high-level business management. But if you can’t...

What Makes Customer Programs So Profitable?

Sep 12, 2018

In our recent survey of independent auto shops, we asked what the most cost-effective tools were to bring existing customers into a shop. The most popular tool wasn’t online search or social media (although they did place second and third, respectively). It was...

Prepare Your Auto Repair Shop to Finish the Year Strong

Aug 31, 2018

It’s back-to-school season for kids across the country. Parents have spent a small fortune on school supplies, and teachers are telling kids what they’ll need to understand by the end of the year in order to be successful. Kids, meanwhile, are learning what they...

The New Rule of Marketing – Marketing Your Shop in the Age of Social Media

Aug 22, 2018

The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. Over the past one hundred plus years, marketing strategies and the brands that were built were developed by two entities: the client and the ad...

Why Multiple Websites for One Business Lead to Failure Not Success

Aug 17, 2018

Should an auto repair shop have multiple websites? There are plenty of reasons a business could end up with multiple websites. Maybe a friend offered to build you one years ago, but it didn’t perform so you bought one from a professional. Maybe your old provider...

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