Google has recently adjusted their Search Engine Results Pages (SERPs) in a couple of ways that are likely to significantly impact auto repair shops. How will this affect your shop? If you get any business from the web, this change has the potential to greatly...
December is always a great time to evaluate how you are utilizing your marketing tools and make changes that will set you up for success in the new year. If your 2021 has been like many auto repair shops, you haven’t had much of a chance to think about your website...
For many auto repair shops Google reviews serve as the modern-day word of mouth. Most repair shop owners acknowledge that point and realize that they need to get more reviews. But there is a difference between knowing something and knowing how to do it well. And that...
The world’s first website celebrates its 30th birthday this summer. Websites may have started out as a science project, but they have become an important part of small business success. And despite there being many ways for an auto repair shop to reach potential...
A recent study of consumer perception of online reviews shows that reviews continue to grow in importance when it comes to how consumers make decisions. Consider these key points from the survey of more than 1,000 people: 87% of consumers read online reviews for local...
Some business owners really love running a business. They love making customers happy and having a great place to work, but they also enjoy everything that comes with it – financial management, sales, competitive strategy, mentoring employees and putting out fires...
Here’s the short answer – by doing everything you should already be doing to optimize your website for regular search. Unfortunately, there are a number of “marketing firms” out there that would have you believe that you should pay them a lot of money to help you...
In the world of automotive repair, customers have a multitude of options. On one side, dealership service centers boast an advantage through their close relationship with customers during the warranty period. On the other hand, national franchises allocate significant...
