Most industries consider a recession as bad news. During a recession, people earn and spend less, resulting in fewer jobs and lower pay, contributing to a negative cycle. While very few industries are recession-proof, the Auto Repair Industry stands as...
We have spoken to a lot of auto repair shop owners and managers who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do consumers really dislike being asked for reviews? The great news is that the fine folks...
We have been emphasizing the importance of reviews for auto repair shops for years, most recently in our blog How Google Reviews Win You Business. We now know even more about how consumers process reviews and what they do after reading them thanks to a recent survey...
Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of their tactics are downright...
Your website is one of the first opportunities that most potential customers have to interact with your shop. Anything you can do to make it easier for them to contact you provides you with more opportunities to win their business. That’s why click-to-call was such a...
When one of your potential customers searches for auto repair on Google they see a list of shops they could call. But how do they most often decide what shop or shops to call? They look at reviews! Understanding how Google Reviews Win You Business is crucial for...
Social media is a hot topic right now among auto repair shop owners. We’ve specifically been hearing more questions about how to effectively use Facebook. While Facebook has been around for a long time, many of us have found ourselves using it quite a bit more during...
Traditional search engine optimization (SEO) focused on website structure, links and content as the three most important factors for showing up higher in the rankings. At a time when people make quicker decisions than ever and it’s pretty easy to get a one or...
If you need further proof that online reviews are important, especially on Google, here’s the latest from the fantastic Local Consumer Review Survey 2022 by brightlocal: 98% of consumers read online reviews for local businesses 77% “always” or “regularly” read them...
