How can digital marketing help my auto repair shop get more customers?

Digital marketing makes your shop visible where customers are already looking—online. Whether they’re searching for “auto repair near me,” scrolling through Facebook, or comparing shops based on reviews, digital marketing ensures your shop shows up, builds trust, and makes it easy for people to call or schedule an appointment. More visibility equals more cars in your bays. Investing in Digital Marketing for General Auto Repair Shops will help you create a strong online presence. Implementing Digital Marketing for General Auto Repair Shops will enable you to reach a broader audience and improve customer trust.

What is local SEO for auto repair shops?

Local SEO (Search Engine Optimization) is a key part of effective digital marketing for general auto repair shops. It’s how we help your shop show up on Google and Google Maps when nearby drivers are searching for services like “brake repair” or “check engine light.” Our team handles the behind-the-scenes work that makes a real difference—optimizing your website for the services you provide, improving your site speed and structure, updating your Google Business Profile with accurate information and fresh posts, and helping you earn more high-quality customer reviews. With over 20 years of experience in digital marketing for general auto repair shops, we know how to get your shop in front of the right customers—at exactly the right time. Done right, local SEO brings more traffic, more calls, and a steady stream of new business to your bays.

Do Google Ads work for auto repair businesses?

Yes—Google Ads can be one of the fastest ways to get new customers. With ads targeted to high-intent searches like “brake repair near me” or “check engine light repair,” your shop can appear at the top of search results immediately. This brings in phone calls and appointments while SEO builds long-term visibility.

How important are reviews for auto repair shops?

The results of effective Digital Marketing for General Auto Repair Shops are measurable and significant. Reviews are critical in building trust. Many drivers will choose a shop based solely on the number of 5-star reviews they see on Google. A strong review profile not only helps you win new customers but also gives you an edge over competitors with weaker reputations. Reviews also boost your visibility in Google’s local rankings, making them essential for growth. Digital Marketing for General Auto Repair Shops is essential for maintaining a competitive edge in today’s automotive industry.

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Bumper To Bumper CSCs receive special benefits!

Increase your car count with Bumper to Bumper partner Repair Shop Websites.

For over 20 years, Repair Shop Websites has built professional, high-performing websites exclusively for the automotive repair industry. We’ve expanded our services to generate more calls and bring more vehicles into your shop. Our websites help more than 1,800 independent auto repair shops in all 50 states get found online and increase their car count. With no contracts and a 95% customer retention rate, you can be confident that you’ll receive excellent search results and extraordinary customer service.

Bumper to Bumper has selected Repair Shop Websites as the exclusive preferred partner for Certified Service Centers due to our proven success in attracting new customers to automotive repair shops by providing them a great-looking online presence. As a Bumper to Bumper Certified Service Center, you’ll receive special benefits, including:

Discounted setup fee
Bumper to Bumper branded design
Confidence Plus Warranty information built into your website

View Bumper to Bumper Letter of Endorsement:

Auto Value endorses Repair Shop Websites

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Why auto repair shop marketing matters for Bumper to Bumper CSCs

A professional website is more than just a digital business card—it’s a powerful marketing tool that helps Bumper to Bumper affiliated shops and service centers:

Get discovered online – Show up in Google Search and Google Maps results when customers are searching for automotive repair.

Build trust and credibility – Reinforce your professionalism with Auto-Wares branding and a polished online presence.

Convert visitors into customers – Turn online traffic into appointments with mobile-friendly design, click-to-call buttons, and easy appointment request forms.

Showcase specialty expertise – Highlight your repair services, fleet capabilities, and unique Auto-Wares programs with content written to attract the right customers.

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Unmatched Customer Service

Industry-Specific Expertise – We ONLY work with auto repair shops.
Obvious Results– Know exactly how your marketing is performing.
Dedicated Account Managers – Personalized support for your success.
No Long-Term Contracts – We earn your business every month.
Quick Updates – Fast changes for hours, photos, and services.
Dedicated Support – A U.S.-based team that knows your shop.

Dominate Your Market – Start Growing Today!

Call 919-600-5191 or click the button below to get started, and learn more about our Bumper to Bumper Partnership!

Schedule An Informational Call

Stylized scene representing auto repair marketing with a computer displaying growth charts, a target hit by an arrow, and a five-star customer satisfaction rating, suggesting successful marketing efforts.

Our Auto Repair Shop Marketing Services

Great marketing doesn’t just put your shop on the map—it puts it at the top of the list. Whether you’re aiming to increase your car count, attract top talent, strengthen your team, or build long-term stability, every feature of our services is designed to help your shop hire and retain the technicians you need to grow.

Customers Reviews

“If you are considering a web site at all, Repair Shop Websites is the company you want to do it. I was a little reluctant at first just because of the time commitment I thought it would take, but it was just the opposite. It was so quick and simple I could not believe it. Also the follow up has been great. They don’t get you all set up and then disappear. It was truly a pleasant experience.”

Michael Parney , Parney’s Car Care & Tire

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Frequently asked questions

We don’t just launch your website and leave. Our customer service team provides ongoing support, fresh content, and SEO updates to keep your website competitive. With Repair Shop Websites, you’re not just getting a website—you’re partnering with a team that knows the automotive repair industry and is committed to helping Bumper to Bumper Certified Service Centers succeed online.

UNLIMITED WEBSITE UPDATES

Not only do we pride ourselves on providing top-notch customer service, but we also prove it by providing unlimited website updates at no extra cost. Whether you’re introducing a new service or sharing fresh photos, just reach out to us via phone or email, and we’ll spring into action immediately!

DEDICATED ACCOUNT MANAGER

Our dedicated Customer Success Team takes the time to understand your business inside out, sparing you the need to repeatedly clarify things to different customer service representatives. Your Account Manager serves as a trusted business consultant, always striving to enhance your online presence and attract new customers.

FASTEST TURNAROUND TIME

Whether you are new to our Repair Shop Websites Family or simply in need of a site update, rest assured that we prioritize your requests promptly. Our team ensures new websites go live within an average of 48 hours, while updates are often completed even faster.

ENTIRELY BASED IN THE USA

At Repair Shop Websites, our entire team is proudly based in the USA. This commitment allows us to provide exceptional customer service, ensuring that you receive the support and attention you deserve. With our team right here in the USA, you can trust that your website needs are in good hands.

Personalized Demo!

Discover the Repair Shop Websites advantage. Call now to learn how our proven Local Search Optimization methods can increase your car count by 2-4 cars per week in your city. Experience the power of tailored auto repair marketing strategies that drive success for your business with our Bumper to Bumper Partnership.

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