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Auto repair shop advice
How Important Is Content for Auto Repair Shop Websites?
Traditional search engine optimization (SEO) focused on website structure, links and content as the three most important factors for showing up higher in the rankings. At a time when people make quicker decisions than ever and it's pretty...
How to Make Your Auto Repair Shop’s Reviews Stand Out
If you need further proof that online reviews are important, especially on Google, here’s the latest from the fantastic Local Consumer Review Survey 2022 by brightlocal: 98% of consumers read online reviews for local businesses 77%...
Google Changes Local Search – How it Impacts Auto Repair Shops
Google has recently adjusted their Search Engine Results Pages (SERPs) in a couple of ways that are likely to significantly impact auto repair shops. How will this affect your shop? If you get any business from the web, this change has...
For Auto Repair Shops Facebook Is a Bad Substitute for a Website
We have heard auto repair shop owners tell us, “We don’t need a website, we are on Facebook.” If you have all the business you’ll ever need from current customers AND have gotten all of your customers to follow you on Facebook, then that...
7 Website Updates Auto Repair Shops Should Make for 2022
December is always a great time to evaluate how you are utilizing your marketing tools and make changes that will set you up for success in the new year. If your 2021 has been like many auto repair shops, you haven’t had much of a chance...
The 5 Most Important Online Review Factors
For many auto repair shops Google reviews serve as the modern-day word of mouth. Most repair shop owners acknowledge that point and realize that they need to get more reviews. But there is a difference between knowing something and...
Setting New Employees Up for Success
As hard as it is to recruit technicians these days, you want to do everything you can to be sure they will have a long, successful tenure at your shop. Unfortunately, the early quit rate (within two years of starting) is painfully high...
How to Get More Maintenance Work
We talk to a lot of auto repair shops across the country every day. One of the more common challenges that we have heard from shop owners in 2021 is that they would like to get more maintenance work. To provide our customers with...
Keeping Your Shop Running Smoothly in the Midst of Chaos
We recently surveyed our customers to ask them how busy they are compared to 2019: 60% said they are seeing more cars than in 2019 25% said about the same number of cars 15% said they are seeing fewer cars than 2019 When you consider the...