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Auto repair shop advice
Beware of Manipulating Marketing Companies
Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of...
Should I Offer Texting or Chat on My Auto Repair Shop Website?
Your website is one of the first opportunities that most potential customers have to interact with your shop. Anything you can do to make it easier for them to contact you provides you with more opportunities to win their business. That’s...
Annual Planning for Your Auto Repair Shop
As we get ready to crossover into the fourth quarter, we turn to a time when many organizations start their annual planning process. There are lots of different ways to do this and it’s truly up to you to determine what process will work...
Bad Passwords and 8 Other Cyber Security Errors to Avoid
Have you heard a story about a large company suffering a cyber attack and thought to yourself, “I’m glad that we are too small to worry about that”? Well, I’m sorry to tell you that you absolutely do need to worry about cyber attacks on...
8 Quick, Low-Cost Marketing Ideas for Auto Repair Shops
In ideal circumstances, you will not find yourself in the position of needing to bring in more business to your auto repair shop quickly. But right now we are in unprecedented times as far as all the things that are happening in the...
Want to Supercharge Your Facebook Results? Use the Three E’s!
If your efforts to leverage Facebook to connect with potential customers and grow the awareness of your auto repair shop have fallen flat, read on for tips on how to nurse it back to health and help it thrive. Unfortunately, many repair...
How Google Reviews Win You Business
When one of your potential customers searches for auto repair on Google they see a list of shops they could call. But how do they most often decide what shop or shops to call? They look at reviews! Understanding how Google Reviews Win You...
4 Great Facebook Posts for Auto Repair Shops
Social media is a hot topic right now among auto repair shop owners. We’ve specifically been hearing more questions about how to effectively use Facebook. While Facebook has been around for a long time, many of us have found ourselves...
Technicians Answer: What’s the Most Important Aspect of a Job?
To better understand what automotive technicians feel the most important aspects of a job are, we worked with our partner WrenchWay to survey techs on the question. Here is what we found: Put in order, they were ranked: 38.8% Pay 30.6%...