Blog
Auto repair shop advice
What Makes Customer Programs So Profitable?
In our recent survey of independent auto shops, we asked what the most cost-effective tools were to bring existing customers into a shop. The most popular tool wasn’t online search or social media (although they did place second and...
Prepare Your Auto Repair Shop to Finish the Year Strong
It’s back-to-school season for kids across the country. Parents have spent a small fortune on school supplies, and teachers are telling kids what they’ll need to understand by the end of the year in order to be successful. Kids,...
The New Rule of Marketing – Marketing Your Shop in the Age of Social Media
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. Over the past one hundred plus years, marketing strategies and the brands that were built were developed by two...
Why Multiple Websites for One Business Lead to Failure Not Success
Should an auto repair shop have multiple websites? There are plenty of reasons a business could end up with multiple websites. Maybe a friend offered to build you one years ago, but it didn’t perform so you bought one from a...
Why Reviews Are More Important Than Ever for Auto Repair Shops
Have you ever done a search in Google and seen a website that has a star-rating directly below the website’s name? Your shop can show up this way, too! If you have great reviews, this is one easy way to attract customers to your shop....
Five Questions To Answer Before Marketing Your Auto Repair Shop
To market your auto repair shop successfully, you need to give people a reason to select your shop instead of others in the area - ideally a reason other than a coupon that makes your shop the cheapest shop in town. Click here to learn...
Believe It or Not, Cost is Just a Tiebreaker for Customers. Here’s Why.
It seems like customers are more price-sensitive than ever these days. When you need a football, it’s so easy to go to Amazon, type in “football”, sort by price, and buy the first one with good reviews. That mindset has become so common...
The United States Lives on Facebook. Does Your Shop?
Social Media has exploded in the past few years. What started out as Facebook and Twitter has splintered into a confusing landscape of apps – Instagram, Pinterest, Snapchat, LinkedIn and WhatsApp are all used by more than 1 in 5 adults...
8 Important Tools Every Service Advisor Needs in Their Toolbox
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. As is true with the top techs, the top service advisors in America need a number of tools in order to succeed....
