Automotive Repair Shop Marketing – How to Win Female Customers
September 1, 2015
We wrote a post a while back about how women prefer going to the dentist over an automotive repair shop. This was because an overwhelming 83% of women surveyed felt that they were overcharged for their service.
If you want your automotive repair shop to grow you need change how women perceive your business. You can do this by making your website look female-friendly. But how can you use your website to earn their business and change this view?
The pictures on your website need to showcase your shop as being clean and friendly. Your website should have pictures of a clean waiting area, a female staff member or a happy female customer.
You need to also add customer reviews from females to your website. This will help build trust with the customer knowing that you have already provided excellent service to another female.
Having a presence on social media is another thing you can do for your shop. Posting car care tips on social media websites like Facebook can help build your shop’s credibility, because it shows you care about their vehicle. We can help you do this with our Pro+Connect package.
If you need your website updated, Repair Shop Websites can help your shop become more female-friendly. All changes to your website are FREE! Contact us today at 866-665-1605.
