Google recently released a new update called “Pigeon.” The goal of this update was to provide more relevant and accurate search results for people who use the search engine. Google wanted to improve their local search results and this update might have done that.
According to Search Engine Land, Yelp and other local directory sites have seen the biggest benefit from the “Pigeon” update. In some peoples opinions this update made the local search results worse. People go to Google to answer questions, look for a product or service, or some other reason. If they wanted to go to Yelp, they would go to Yelp’s website. People who use search engines are looking for credible and relevant business websites. Why push business websites down if that is what they are looking for?
What does this mean for your small business?
Get on the Yelp and Google My Business bandwagon! If you haven’t already created a Yelp and Google My Business account, do it! This will help you beat the competition and drive more traffic to your website.
How to push Yelp and Google My Business:
- Link to your website
- Be active
- Ask your customers for reviews
- Create Accounts
Please contact Repair Shop Websites at 866-665-1605 if you have any questions. We can help you setup your Google My Business page with our Pro+Connect Package.
