3 Online Marketing Opportunities for Your Automotive Repair Shop in 2016
December 7, 2015
Another year is over. When you look back at 2015, was there something that you missed out on that would have made your automotive repair shop more profitable? Did your shop adapt to any of the new online marketing changes that took place in 2015?
The year of 2015 was all about mobile and content marketing. This happened because consumers have rapidly shifted towards surfing the internet primarily from their mobile devices. Google’s major update making non-mobile websites disappear from mobile device search results was further evidence of this. Content marketing is key when it comes to attracting and retaining your customers, because it provides them with relevant and valuable information. If you struggled to gain new business in 2015 for these reasons, we can help you get a leg up on the competition with these marketing opportunities.
What are some online marketing opportunities for 2016?
- Must Go Mobile – 2015 was the biggest year yet for mobile. Google announced that mobile traffic for their search engine exceeded desktop traffic in the United States. So if your shop has a mobile-responsive website, you already have a leg up on the competition.
- Pay Attention To Social Media Search – Social media continues to be one of the best ways to connect with your customers and grow your shop’s brand online. It seems that search will be expanding beyond the major search engines and becoming more important in social networks such as Facebook. Your customers will best be able to find your shop in Facebook if your page is filled out correctly and you are staying active.
- Customer Reviews Are Important – If you didn’t make a push for customer testimonials in 2015, you need to add it to your marketing strategy for 2016. The new consumer goes online to research customer reviews before contacting your shop. Do you have any 5 star reviews on Google?
Do you need help with your online marketing strategy for 2016? Do you need help with your website? If you have any questions, please contact us at 866-665-1605.
