Repair Shop Advice

Posts Tagged ‘twitter’

Are You Using Social Media Plugins?

February 10th, 2014

Having a website for your repair shop is important because it shows that you are professional and that you exist. It also allows your website visitors to learn about your business. Your website needs to represent your company and provide valuable information.

Have you created social media accounts for your business? Why not put them on your website? Putting your Facebook business page or twitter account on your website will help you gain more followers. When the website visitor comes to your site they can like your Facebook business page and start connecting with your company. You will begin to earn the trust of your fans or followers with the content you provide. This could earn their business and you will be their go-to when they have problems with their vehicle.

If you don’t understand Facebook or social media we can help. We can create your Facebook business page and post to it for you with our Pro+Connect Package.

 

Does Your Repair Shop Have Fans?

November 21st, 2013

Is Your Repair Shop Using Social Media?

Your customers spend the majority of their day on the internet connecting with their friends, family and companies. Why wouldn’t you want to talk to your customers or be talked about? Social Media is one of the most powerful word of mouth tools online today! Social Media is important because it increases your brand awareness, helps improve SEO and can enhance relationships with your customers.

The most important social media channels are:

You need to go get on these websites, create accounts and start interacting with your customers!

We can create and manage your Facebook Business Page with our 4th gear package. Contact us for details!

 

Hashtag Facebook

June 12th, 2013

Facebook has finally caught up with the hashtag fad. Twitter was first with the hashtags, then Google Plus joined in and then Facebook.

What are hashtags?

Hashtags are words that come attached to the symbol “#”. They are used to group together conversations, information and pictures. If you search for a common topic like “auto repair” everyone who uses the #autorepair after their message will show up.

Why are hashtags important?

They are important because it helps your content and your business be found a lot easier. Users can track conversations or find information by searching for a specific hashtag. After clicking on or searching for that hashtag, the social media channel will pull together a list of content on that topic. The content at the top of the list will be most relevant. You can use hashtags to start a discussion, contest, join chats, get information, organize and gain more followers for your business.

Facebook is Now Using Hashtags

Facebook has now added hashtags to their list of several changes. Facebook sees hashtags as a better way of seeing what conversations are going on and what’s happening. Facebook recently added their new search graph bar and now people can use the search bar to search for specific topics using # or by clicking on the # in the posts.

How to Use Hashtags

When you are posting content on Facebook make sure you remember to put a #(topic) at the end. This will help your post be seen by a lot more Facebook users. If the users see your post they might come to your Facebook Business Page and then eventually become your customer.

Facebook Example Post:

Repair Shop Websites Connects Customers and Repair Shops from Coast to Coast #repairshopwebsites

 

We Can Help

Use social media to promote your services and engage with your customers.  Set up social media accounts, add it to your website, and interact with your fans.  If you don’t have time for Social Media, Repair Shop Websites can take care of it for you.

Did you know our 4th Gear package offers Facebook and Google + set up and posts?  We can post once a week, so you are actively reaching your customers.  This is one thing you can do to help your Auto Repair Shop Website run at maximum potential.  Don’t just have a website for your repair shop.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.

Get Social with Your Customers!

May 31st, 2013

Are My Customers On Social Media? Do I Need Social Media for My Business?

YES!  Yes, you do.  Facebook, Twitter, Foursquare, and GOOGLE+ are the modern day word of mouth.  Believe us when we tell you, “Nothing spreads faster than information over social media!”

Example: When Chris arrived at Adam’s Auto Repair Shop he checked into the shop through Foursquare on his smart phone. He appreciated the service so much that he received at Adam’s Auto Repair Shop, he shared the experience with his friends on Facebook. He also has a twitter account so he tweeted it out to his 1,000 followers.  In an instant, tons of people know who, where, and what Adam’s Auto Repair Shop is all about. Now because of the good review by Chris, those people tell their friends, those friends tell their friends, and even more friends tell their friends.  Adam’s has just become “Internet Famous!” That is your goal!

Do you have social media for your business but don’t know what to post or do with it? Check out my list of ideas and tips below.

Ideas for Social Media Posts:

  • Company News/ Updates – events, new equipment, important dates
  • Share Content – blogs, articles, videos, reviews
  • Tips – provide knowledge about vehicle, solutions to problems
  • Ideas – how to repair vehicle or what is wrong
  • Contests/ Polls – sweepstakes, photo’s, car questions, videos
  • Share Photos – choose interesting/ entertaining photos that your customers can relate to or connect with it.
  • Ask Questions – get your fans involved, feedback, engage
  • Customer Support – answer questions, show you have a face behind your brand
  • Promotions/ Specials – coupons or special’s your shop is offering
  • Advertise – promote your services or products
  • Free Stuff – give away money, services or products

Use social media to promote your services and engage with your customers.  Set up social media accounts, add it to your website, and interact with your fans.  If you don’t have time for Social Media, Repair Shop Websites can take care of it for you.

Did you know our 4th Gear package offers Facebook and Google + set up and posts?  We can post once a week, so you are actively reaching your customers.  This is one thing you can do to help your Auto Repair Shop Website run at maximum potential.  Don’t just have a website for your repair shop.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.

Repair Shop’s and Social Media

Four Ways to Promote Your Business Online – Auto Repair Shop Internet Marketing

May 3rd, 2013

If you are a small business owner, how are you currently advertising or promoting your business?  Are you using the yellow pages?  Are you running an ad in the local newspaper?  Are you putting flyers around town?  That might have worked well in the past, but times have changed.  Your customers are NOW online, and you need to be there!

Below I have listed four ways to help market your business effectively online:

  1. Search Engines – Your customers are using search engines a lot more than any other directory to look up products or services. You need to make sure your business website has a strong presence on the most popular search engines. The most popular search engines are : Google, Bing, andYahoo.  Google, however, has 80% of the search market and you need to focus your search engine efforts there.  Make sure you have completely created your Google Places page.
  2. Social Media  Create a social media account on these four sites:  FacebookTwitterYouTube and LinkedIn.  Use them to share tips, ideas, and information about your business. This will help form a personal relationship with your business.
  3. Citations – Citations are local directories where you can list your business.  Citations include YelpCitysearchYahoo Local, and more.  They are important, because they create quality organic back links to your website.  Being able to have your business name, address, and phone number all over the internet consistently will help add credibility, and help your search rankings.
  4. Blogs – In 2013, content is king!  When it comes to search engine optimization, the content you write on your blog is extremely important for your business. Use your blog to share tips, ideas, information about your business, and help your customers.  This will bring in internet traffic from search engines and the traffic will be directed to your website.  Having a blog helps establish your credibility and builds trust with the reader.

The tips above will help increase traffic to your website, and increase the number of customers in your door.  Make sure you have created goals and a plan for your internet marketing strategy before you move forward.

If you have any questions about online marketing, please contact us at help@repairshopwebsites.com or 1-866-665-1605 Option 2.

Is Social Media Important for Your Business? – Auto Repair Shop Internet Marketing

April 29th, 2013

Do I Need Social Media?

YES!  Yes, you do.  Facebook, Twitter, Foursquare, and GOOGLE+ are the modern day word of mouth.  Believe us when we tell you, “Nothing spreads faster than information over social media!”  Example: Little Jimmy, who has thousands of friends on Facebook, appreciated the service his mom and dad received at XYZ Repair shop, so he tweeted it out to his 1,000 followers.  In an instant, 1,000 people know who, where, and what XYZ Repair Shop is.  Now, those people tell their friends, those friends tell their friends, and even more friends tell their friends.  XYZ has just become “Internet Famous!” That is your goal!

Use social media to promote your services.  Set up social media accounts, add it to your website, and promote your great services.  If you don’t have time for Social Media, RSW can take care of it for you.  Did you know our 4th Gear package offers Facebook and Google + set up and posts?  We can post once a week, so you are actively reaching your customers.  Spread the word and share your URL www.xyzrepairshop.com

This is one thing you can do to help  your Auto Repair Shop Website run at maximum potential.  Don’t just have a website.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.

Thanks,

Chris Williams/ Customer Service Representative

How to Market Your Business Online – Internet Marketing Strategies for Your Small Business

April 12th, 2013

Marketing Strategy           

              Consumer behavior has changed over the past couple of years. Your customers are now spending the majority of their time online. They are not looking at the yellow pages for places to go or for help with a problem they might have. They are spending their time on search engines and social media websites.

                If you are a small business owner, how are you currently advertising or promoting your business?  Are you using the yellow pages?  Are you running an ad in the local newspaper?  Are you putting flyers around town?  That might have worked well in the past, but times have changed.  Like I said before, “your customers are online, and you need to be there!”

                Small business owners listen up; you need to focus the majority of your marketing efforts online. You need to get in front of your customer, and have them remember you when it is time for them to purchase a product or service.  Below I have listed ways to help market your business effectively online:

  1. Search Engines Your customers are using search engines a lot more than any other directory to look up products or services. You need to make sure your business website has a strong presence on the most popular search engines. The most popular search engines are : Google, Bing, and Yahoo.  Google, however, has 80% of the search market and you need to focus your search engine efforts there.  Make sure you have completely created your Google Places page.
  2. Social Media Create a social media account on these four sites:  Facebook, Twitter, YouTube and LinkedIn.  Use them to share tips, ideas, and information about your business. This will help form a personal relationship with your business.
  3. Citations – Citations are local directories where you can list your business.  Citations include Yelp, Citysearch, Yahoo Local, and more.  They are important, because they create quality organic back links to your website.  Being able to have your business name, address, and phone number all over the internet consistently will help add credibility, and help your search rankings.
  4. Blogs – In 2013, content is king!  When it comes to search engine optimization, the content you write on your blog is extremely important for your business. Use your blog to share tips, ideas, information about your business, and help your customers.  This will bring in internet traffic from search engines and the traffic will be directed to your website.  Having a blog helps establish your credibility and builds trust with the reader.
  5. Newsletters – People check their emails every day.  A great way to get in front of your customers is to send out monthly or bi-weekly newsletters. The newsletter will help them keep your business in mind when they need your help.  You can run promotions, tips, and ideas.  
  6. Mobile- If your website is not mobile friendly; you are hurting your online marketing strategy. Everyone today has a cell phone and the majority of people have a smart phone. Your website needs to be easy and simple to use for your customers. They should be able to get everything done with one touch!
  7.  Call – to –Actions- This is important because your internet visitors need to know what to do when they come to your website, social media page, blog, or citation. Having a call-to-action will result in an action by the web visitor or provide some kind of value. When a visitor arrives, they may be undecided about the purchase.   But, if you ask them to do something or provide valuable information, it may convince them to contact you!

The tips above will help increase traffic to your website, and increase the number of customers in your door.  Make sure you have created goals and a plan for your internet marketing strategy before you move forward.

If you have any questions about online marketing, please contact us at help@repairshopwebsites.com or 1-866-665-1605 Option 2.

 Thanks,

Justin Raymond/Customer Service Representative

You Have A Website – Now What?

March 28th, 2013

Websites are always evolving and ever changing.  After RSW has created your website, the most important tool to their customers is SEO.  As the website leaders in the auto repair field, RSW has created content designed to make sure their customers can be found in search engines.   SEO (Search Engine Optimization) is just one factor in having a successful, searchable website.  After your internet presence has been established, there are still some steps the repair shop owners must take to insure success.  Let’s take a look two simple and not so time consuming things you can do to make sure your website’s potential is maximized.

Does Anyone Know What Your Repair Shop Looks Like?

Send some photos!  A customer goes online, searches for auto repair services, and XYZ Repair Shop comes up in the search.  The customer clicks on the information and is directed to this awesome website.    The customer finds everything they are looking for – name, address, Hours of operation, and a phone number.  Unfortunately for the shop, one basic need is not met.  The customer has no visual.  Without a visual, they have no sense of bond or commitment.  That customer is on to the next website, which has little info and a nice photo of the shop and the staff.  They now have a visual relationship and are ready to commit to their new internet friend.  Don’t be a stranger, send a picture.  Snap a photo with your Smartphone and email it to csr@repairshopwebsites.com.  A new customer is a photo away from visiting your shop!

Do I Need Social Media?

YES!  Yes, you do.  Facebook, Twitter, Foursquare, and GOOGLE+ are the modern day word of mouth.  Believe us when we tell you, “Nothing spreads faster than information over social media!”  Example: Little Jimmy, who has thousands of friends on Facebook, appreciated the service his mom and dad received at XYZ Repair shop, so he tweeted it out to his 1,000 followers.  In an instant, 1,000 people know who, where, and what XYZ Repair Shop is.  Now, those people tell their friends, those friends tell their friends, and even more friends tell their friends.  XYZ has just become “Internet Famous!”  That is your goal!  Use social media to promote your services.  Set up social media accounts, add it to your website, and promote your great services.  If you don’t have time for Social Media, RSW can take care of it for you.  Did you know our 4th Gear package offers Facebook and Google + set up and posts?  We can post once a week, so you are actively reaching your customers.  Spread the word and share your URL www.xyzrepairshop.com

These are just a couple of things you can do to make sure your Auto Repair Shop Website is running at maximum potential.  Don’t just have a website.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.  

Thanks,

Chris Williams/ Customer Service Representative