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Repair Shop Advice

Posts Tagged ‘repair shop marketing’

How to Integrate Call Analytics into Your Automotive Repair Shop’s Marketing Efforts

June 8th, 2016

Having a strong web presence is vital to generating more traffic to your website and gaining more customers for your automotive repair shop. But do you know the strength of your current web presence? RSW’s Call Analytics platform is designed to keep track of the number of phone calls driven directly from your website and to help maintain quality assurance. Call analytics will help your marketing efforts excel through three main features:

  1. You can track the number of calls your shop received just from your website.

We provide you with a unique number specifically for your website, so you know exactly how many people contacted your shop through your website. This will show you the success of your website and provide a measurable outcome for your marketing efforts.

  1. Calls are recorded.

This feature allows you to go back and listen to calls. You can listen to calls to review a quoted price, details of a conversation, or to evaluate the customer service provided by employees. In addition to reviewing calls, you can listen to them to generate new data – you can track the number of calls received from your website that turned into sales.

  1. Call analytics allows for improved customer service.

How many calls have you received that could have led to an appointment or sale, but didn’t? Our call analytics feature allows you to evaluate the sales techniques and quality of service provided by your employees. By listening to the interactions between shop representatives and customers, you’ll be able to determine what could have been done differently and implement new sales and service techniques to be used.

On top of providing valuable insight into your marketing efforts, RSW Call Analytics is easy to use. Our customer service team will walk you through the Call Analytics platform you’ll be using, and will be there for you with any questions you may have.

Best of all, RSW Call Analytics is included in our Pro+Engage package! To sign up, contact us at 1-866-665-1605 or send us an email at help@repairshopwebsites.com.

How to Use Your Repair Shop Website to Sell Tires

May 23rd, 2014

Do you sell tires at your shop?

The automotive industry is very competitive so you need to make sure that your website has all the tools to satisfy your customer’s needs. Have you thought about adding the Tire Quote Feature to your website?

The Tire Quote Feature will allow your customers to fill out a form with questions regarding the tires they need for their vehicle, and then you can contact them about their request. When you contact them about their tires, you can also talk to them about their vehicle and see if you can provide them with any other service.

If you have a website with us click here to get the Tire Quote Feature added to your website. If you don’t have a website or would like to learn more, please contact us at 1-866-665-1605 Option 2.

How to Take Advantage of Mobile

May 9th, 2014

Nearly every customer that comes into your shop has a smartphone or some type of mobile device.

Have you thought about creating a mobile strategy for your business?

Creating a mobile strategy will allow your customers to interact with your business while they’re inside your shop and help your shop gain more exposure.

Mobile interaction ideas:

  • Tweet using “#joesautoservice to receive 10% Off
  • Take a selfie with the shop and post to Facebook Page
  • Check in on Facebook to get a free oil change on your next visit
  • Create games for your customers

Your customers always have a mobile device with them, why not use it?  Make it easier for your customers by getting a mobile optimized website. The mobile website is included in our 3rd gear package, contact us today at 1-866-665-1605 Option 2.

 

Repair Shop Internet Marketing – Get Listed Online!

May 2nd, 2014

Can your customers find you online?

You need to have a website to get listed. After your website has been created, you need to get your name out there!

How do you get your name out there?

You need to get your business listed on local citations. Citations are anything online that mentions your business name and address, and they are important for your business to be successful online. When people go to the search engines and search for your services they are looking locally for the most dependable repair shop. You want your business to show up when their vehicle breaks down!

Your local online listings are important because they help increase traffic to your website and rank well in the search engines. The listings usually provide basic but important information about your shop. Some of the information usually includes: shop name, location, hours, services, contact information, customer reviews, social media and your website.

The Most Important Business Listings Include:

Having a website is important but you need to have more than one online listing so your customers can find you. There is a lot of competition on the internet, and you need to fight back by getting your shop listed online. Make sure all of the information is filled out and accurate. Please contact us if you have any questions 1-866-665-1605 Option 2.

How to Use Social Media to Connect with Your Customers

April 8th, 2014

Are you using social media for your business? Do you know how to use social media to connect with your customers?

Check out my list of ideas and tips below for your social media accounts.

Ideas for Social Media Posts:

  • Company News/ Updates – events, new equipment, important dates
  • Share Content – blogs, articles, videos, reviews
  • Tips – provide knowledge about vehicle, solutions to problems
  • Ideas – how to repair vehicle or what is wrong
  • Contests/ Polls – sweepstakes, photo’s, car questions, videos
  • Share Photos – choose interesting/ entertaining photos that your customers can relate to or connect with it.
  • Ask Questions – get your fans involved, feedback, engage
  • Customer Support – answer questions, show you have a face behind your brand
  • Promotions/ Specials – coupons or special’s your shop is offering
  • Advertise – promote your services or products
  • Free Stuff – give away money, services or products

Use social media to promote your services and engage with your customers.  Set up social media accounts, add it to your website, and interact with your fans.  If you don’t have time for Social Media, Repair Shop Websites can take care of it for you.

Did you know our Pro+Connect Package offers Facebook and Google + set up and posts?  We can post to your Facebook once a week, so you are actively reaching your customers.  This is one thing you can do to help your Auto Repair Shop Website run at maximum potential. If you aren’t comfortable or need more information, call 866-665-1605 Option 2 for assistance.

BE Seen – Get Found Online

March 28th, 2014

What do you look like online?

Can potential auto repair customers find you? Your site might look good to you, but if Google doesn’t hear you then your site won’t get found, and won’t drive your growth.

Update Your Google + Business Page

If your Name, Address, and Phone Number are inaccurate, then the major search engines will not pick up your information. Make sure your information on your Google + Business Page and your website match. The Name, Address, Phone Number, and the URL have to be an exact match with your Website and Google+ Business page. The slightest inaccuracy will negatively impact your search engine results.

It is all about FINDABILITY

Repair Shop Websites’ goal is to make sure auto repair customers can find you. They may not know your name, but if they search for Auto Repair, Brake Repair, Oil Changes, Transmission Repair, or services you provide in your area, they should be able to learn and find your Name, Address, and Phone Number.

If you aren’t sure how your website is searching, don’t have a website, or need more information, contact us today at 866 665-1605 Option 2. We can provide a brief assessment, get you headed in the right direction, and make sure your business can BE SEEN – GET FOUND!

How Can I Find My Website?

March 5th, 2014

If you have a website and you are struggling to find it, then this article is for you. There are several ways to find your website but it also depends on the age of your website.

If you just had a website created, follow these steps:

1. Click in the address bar (The bar at the top of your internet browser where you see https://www.yourdomain.com)

2. Put your website URL in the address bar

3. Hit enter

If you have had a website for a while then it should be easy to find your website. All you will need to do is put your company name into the search bar and it should show up in the results. When you type in your shop name, it should show in more than one place. Especially,  if you are marketing your company correctly. You should see your Google Places Page, Facebook Page, Twitter Page and other directories with your business name. If you have not done this yet, then you are missing out on more opportunities for business. Your customers are on the internet and so is your competition.

If you need help with social media, our 4th gear package allows us to create and post to your Facebook Business Page. Please contact us at 866-665-1605 Option 2.

WhatsApp with Facebook?

February 24th, 2014

The mobile app called WhatsApp has been purchased by Facebook for $19 billion. What is WhatsApp? WhatsApp is an app on a mobile device that allows users to do cross-platform messaging. Its users can send and receive SMS and MMS text messages for free.

Why did Facebook purchase WhatsApp? Facebook purchased WhatsApp because they currently have over 450 million users and generate very little revenue. Facebook wants to stay ahead of the competition on mobile devices and will be able to generate more revenue from this purchase.  Zuckerburg plans on making the wireless internet access easier and more affordable in developing countries.

If the internet is going to be easier to access and more affordable that means there will be more internet users. That means having an internet presence for your repair shop is even more important. You need a website and you need be on social media. If your business is not online, you’re losing business.

If you don’t have a website or have questions about social media for your repair shop, please contact us at 1-866-665-1605 Option 2.

How To Keep Your Website Fresh

February 18th, 2014

Have you looked at your website lately? Does it have any pictures of your shop? Do you need to add new pictures?

Getting a website is important for your repair shop, but you need to do more than that to bring in new business. You need your website to reflect your shop’s image. Adding new pictures will help show your website visitors that you care about your business and it gives them an opportunity to learn more about your shop. If the website visitor can see who is working on their vehicle before coming in, they are more likely to trust your shop.

How can your website reflect your shop’s image?

  • Company Logo
  • Picture of the Front of the Shop
  • Picture of the Bays
  • Picture of the Waiting Area
  • Pictures of Employees
  • Pictures of Projects
  • Social Media
  • Testimonials
  • Associations

If you need to add a picture to your website or if you would like more information about our website package, please contact us at 855-349-5289.

Don’t Forget About Google+

January 28th, 2014

You hear all of this talk about Facebook and Twitter all the time but you never hear about how important Google+ is to your business.

What is Google+?

Google+ is Google’s social media network. It was created because of how popular Facebook and Twitter were. Some of the popular products that Google+ offers are Hangouts and Communities. The main difference is the ability to create circles to help curate the content.

How do I use it?

Create your company’s business page and start connecting with your followers. Share articles, comment on other peoples posts and reshare their content. In order for your Google+ page to be effective, you need to be active.

Why is it important?

Google+ is important because it will enhance your brands awareness and improve your search results. If your Google+ Page is setup correctly then your customers will be able to find you locally on Google. Google+ is your business listing and it allows web surfers to learn about your business online.

We can help you create your Google Plus Page for your business with our 4th Gear Package. If you have questions about Google+ or don’t know how to get started please contact us at 866-665-1605 Option 2.

Click Here to Get Started!