call us 1-866-665-1605

Repair Shop Advice

Posts Tagged ‘repair shop internet marketing’

Repair Shop Internet Marketing – Get Listed Online!

May 2nd, 2014

Can your customers find you online?

You need to have a website to get listed. After your website has been created, you need to get your name out there!

How do you get your name out there?

You need to get your business listed on local citations. Citations are anything online that mentions your business name and address, and they are important for your business to be successful online. When people go to the search engines and search for your services they are looking locally for the most dependable repair shop. You want your business to show up when their vehicle breaks down!

Your local online listings are important because they help increase traffic to your website and rank well in the search engines. The listings usually provide basic but important information about your shop. Some of the information usually includes: shop name, location, hours, services, contact information, customer reviews, social media and your website.

The Most Important Business Listings Include:

Having a website is important but you need to have more than one online listing so your customers can find you. There is a lot of competition on the internet, and you need to fight back by getting your shop listed online. Make sure all of the information is filled out and accurate. Please contact us if you have any questions 1-866-665-1605 Option 2.

How to Use Social Media to Connect with Your Customers

April 8th, 2014

Are you using social media for your business? Do you know how to use social media to connect with your customers?

Check out my list of ideas and tips below for your social media accounts.

Ideas for Social Media Posts:

  • Company News/ Updates – events, new equipment, important dates
  • Share Content – blogs, articles, videos, reviews
  • Tips – provide knowledge about vehicle, solutions to problems
  • Ideas – how to repair vehicle or what is wrong
  • Contests/ Polls – sweepstakes, photo’s, car questions, videos
  • Share Photos – choose interesting/ entertaining photos that your customers can relate to or connect with it.
  • Ask Questions – get your fans involved, feedback, engage
  • Customer Support – answer questions, show you have a face behind your brand
  • Promotions/ Specials – coupons or special’s your shop is offering
  • Advertise – promote your services or products
  • Free Stuff – give away money, services or products

Use social media to promote your services and engage with your customers.  Set up social media accounts, add it to your website, and interact with your fans.  If you don’t have time for Social Media, Repair Shop Websites can take care of it for you.

Did you know our Pro+Connect Package offers Facebook and Google + set up and posts?  We can post to your Facebook once a week, so you are actively reaching your customers.  This is one thing you can do to help your Auto Repair Shop Website run at maximum potential. If you aren’t comfortable or need more information, call 866-665-1605 Option 2 for assistance.

BE Seen – Get Found Online

March 28th, 2014

What do you look like online?

Can potential auto repair customers find you? Your site might look good to you, but if Google doesn’t hear you then your site won’t get found, and won’t drive your growth.

Update Your Google + Business Page

If your Name, Address, and Phone Number are inaccurate, then the major search engines will not pick up your information. Make sure your information on your Google + Business Page and your website match. The Name, Address, Phone Number, and the URL have to be an exact match with your Website and Google+ Business page. The slightest inaccuracy will negatively impact your search engine results.

It is all about FINDABILITY

Repair Shop Websites’ goal is to make sure auto repair customers can find you. They may not know your name, but if they search for Auto Repair, Brake Repair, Oil Changes, Transmission Repair, or services you provide in your area, they should be able to learn and find your Name, Address, and Phone Number.

If you aren’t sure how your website is searching, don’t have a website, or need more information, contact us today at 866 665-1605 Option 2. We can provide a brief assessment, get you headed in the right direction, and make sure your business can BE SEEN – GET FOUND!

How Can I Find My Website?

March 5th, 2014

If you have a website and you are struggling to find it, then this article is for you. There are several ways to find your website but it also depends on the age of your website.

If you just had a website created, follow these steps:

1. Click in the address bar (The bar at the top of your internet browser where you see https://www.yourdomain.com)

2. Put your website URL in the address bar

3. Hit enter

If you have had a website for a while then it should be easy to find your website. All you will need to do is put your company name into the search bar and it should show up in the results. When you type in your shop name, it should show in more than one place. Especially,  if you are marketing your company correctly. You should see your Google Places Page, Facebook Page, Twitter Page and other directories with your business name. If you have not done this yet, then you are missing out on more opportunities for business. Your customers are on the internet and so is your competition.

If you need help with social media, our 4th gear package allows us to create and post to your Facebook Business Page. Please contact us at 866-665-1605 Option 2.

How To Keep Your Website Fresh

February 18th, 2014

Have you looked at your website lately? Does it have any pictures of your shop? Do you need to add new pictures?

Getting a website is important for your repair shop, but you need to do more than that to bring in new business. You need your website to reflect your shop’s image. Adding new pictures will help show your website visitors that you care about your business and it gives them an opportunity to learn more about your shop. If the website visitor can see who is working on their vehicle before coming in, they are more likely to trust your shop.

How can your website reflect your shop’s image?

  • Company Logo
  • Picture of the Front of the Shop
  • Picture of the Bays
  • Picture of the Waiting Area
  • Pictures of Employees
  • Pictures of Projects
  • Social Media
  • Testimonials
  • Associations

If you need to add a picture to your website or if you would like more information about our website package, please contact us at 855-349-5289.

Why You Need A Website

January 8th, 2014

Having a website for your repair shop is important if you want to attract new business and retain customers. Think of it this way; a customer is driving down the road and their vehicle starts smoking. They then pull over to the side of the road. They grab their smart phone and go straight to the internet.  Once online they go to Google and type in auto repair or car repair in their city, state. They need help right away so whatever shop they see first on the search engine will be getting a phone call. Don’t you want your repair shop to be the one that they call?

Here are some reasons why you need a website for your repair shop:

  • Attract New Customers
  • 24/7 Advertising
  • Beat The Competition
  • Mobile Devices
  • Reach Wider Audience
  • Customer Satisfaction
  • Build Relationships
  • Convenient
  • Professional
  • To Show That You Exist

If you would like to learn more about your website or if you need a website, you can go to www.repairshopwebsites.com.

Your Shop’s New Year’s Resolution

December 31st, 2013

The New Year is coming quick and we all know that means you need to think of a New Year’s resolution. While you are thinking about a personal resolution, think about one for your repair shop. Below is a list of possible ideas for your shop.

Resolution Ideas:

  • Improve Customer Service
  • Grow Your Business
  • Increase Efficiency
  • New Equipment
  • Discover Your Niche

After picking your New Year’s Resolution, you need to figure out how you are going to attain that goal. Think about your current customers and your location. What needs to be done to get their vehicles in your bays and not your competitors?

Merry Christmas from Repair Shop Websites!

December 23rd, 2013

Enjoy the Holidays and spend time with your family and friends. You work hard enough throughout the year. Worry about your repair shop when Christmas is over!

After Christmas, give us a call and talk to us about your website.

Some questions that you might want to ask:

  • What is missing from my website?
  • What features aren’t I using?
  • What else can I do?
  • Am I using social media?
  • How old are those pictures on my website?

 

Refresh your website and marketing in 2014! Your customers are on the internet and want to connect with you!

Repair Shop Websites would like to wish our customers a Merry Christmas!

 

Connect with Us!

Like us on Facebook

Follow us on Twitter

Add us to your circle on  Google+

Focus On Your Bays, Not Analytics

December 17th, 2013

As a business owner you are always looking for the best ways to reach your customers effectively. The most effective kind of marketing right now is online marketing. To be successful online you need to start by getting a website. After getting a website and personalizing it to match your brand image, you need to spread the word. Put your website on business cards, vehicles, emails, social media, blogs and more.

I am sure you want to know if your marketing efforts are working or not. Looking at hits, visits or clicks will not show you realistic data. They may go to your website but not contact you or come to your place of business.

So how do you know if you are receiving business from the internet?

  • Ask your customers if they have seen your website
  • How did your new customers hear about you?
  • Put coupons/ promotions on your website
  • Appointment Scheduling

The bottom line is if your online marketing is successful your bays will be full! Remember to ask your customers how they heard about you. If you have questions about your website or if you need a website please contact us at 1-866-665-1605 Option 2.

The New Referral Business

December 10th, 2013

Are you only earning business by word of mouth? Getting business from current customers is great, but if that is the only way you’re earning business you are missing out on a lot of opportunities.

There are so many repair shops these days that you need to stand out so you can earn new and repeat business. You won’t be able to survive in this industry by just word of mouth anymore.

The referral business has moved online. You need to establish your business on the internet and interact with your customers. If your business is not online and your competition is, you are going to lose the battle. Your business needs to change as society changes.

Establish your repair shop on these FREE websites below:

By having your business on these websites, your customers can read your reviews online, interact with your shop, and remember your brand.

If you have questions please contact us at 1-866-665-1605 Option 2.