Repair Shop Advice

Archive for the ‘Webinars’ Category

Webinar – Building a Simple Marketing Strategy That Has a Big Impact

November 18th, 2020

If you don’t have a documented marketing strategy then you shouldn’t spend another dollar on any type of marketing until you have one in place. The good news is that we are not talking about a highly complex marketing strategy that comes directly out of a Harvard MBA class, but a simple approach that can have a powerful impact on growing your business.

During this webinar our marketing director, Martin Morgan, takes you step by step through building a marketing strategy that you can use to make all of your marketing efforts more effective.

Key takeaways will include:
– A simple marketing strategy template
– How to define your target audience
– Why everything flows from customer pain points
– How to identify rock solid competitive advantages

This webinar will help you build a strong foundation for marketing success. If you’d like the template that Martin references in the webinar, please feel free to email him at

Webinar – Local Search Tips and Tricks: Google My Business and the Local Pack

August 20th, 2020

Have you wondered how Google decides what shops should appear in the map section of search results?

Have you considered what you could do to get your shop to show up there more often?

Would you like to increase the number of customers you get from people searching for auto repair services online?

If you answered yes to one or all of those questions, then our Local Search Tips and Tricks: Google My Business and the Local Pack webinar video below is for you!

During the webinar we:

  • Explain the importance of the Local Pack
  • Share the most important factors for appearing in the Local Pack
  • Identify key elements of your Google My Business profile that impact Local Pack rankings
  • Provide you with a game-plan for optimizing your GMB profile

You will:

  • Better understand how the Local Pack works
  • See a new GMB feature that could significantly help you in local and organic search
  • Walk away with practical tips for optimizing your GMB profile

Watch the webinar now for your Google My Business Profile Optimization Game Plan!

Repair Shop Websites Webinar – Keep Your Bays Busy in Difficult Times with a Strong Market Strategy

May 14th, 2020

Your state may be wide open. Your state may be mostly closed. No matter where you are or what your status is, our new reality is going to force you to think differently about how you get customers into your shop – or maybe just their vehicles.

You are going to have to be more strategic to succeed during a pandemic and a recession. What worked for you before is not likely to work for you now. But, by building a market strategy and then executing that plan well, you are going to give your shop the best opportunity to come through this time in a position of strength.

In this webinar you will get an in-depth look at a framework that you can use to build a winning market strategy, covering topics including :

  • The four key questions for building a market strategy
  • Developing a better understanding of your potential customers
  • Creating messaging that hits the target
  • The critical component for sustainable success

Click or tap on the webinar below to start watching!

Repair Shop Websites Webinar – What Shop Owners Told Us About Marketing and Recruiting

January 29th, 2020

We surveyed auto repair shop owners from across the United States to get the answers to these questions:

  • What marketing tactic is most effective for bringing in new customers?
  • What marketing tactic is most effective for bringing in existing customers?
  • What key factor are shops highlighting in their marketing?
  • What techniques are shops using to recruit techs?
  • How often do technicians receive training?

We pulled the data together and presented it in our webinar – Shop Owners Survey: What They Told Us About Marketing and Recruiting.

In addition to presenting the data, our marketing director Martin Morgan, went deeper to interpret the data and offer suggestions on how you can use it to the benefit of your shop. He addressed questions including:

  • If social media is performing poorly why should you keep using it? And how might you use it more effectively?
  • How can you differentiate your shop based on how everybody else is marketing?
  • How can you stand out among shops recruiting techs?

Click or tap on the webinar below to start watching!

Repair Shop Websites Webinar – How Auto Repair Shops Can Build an Online Presence to Crush Their Competitors

August 27th, 2019

The Internet provides a great opportunity for you to win new customers. But to win their business in 2019, you’ve got to beat out your competitors. How do you do that?

In this in-depth, fast paced webinar our marketing director, Martin Morgan, talks about:

  • Online trends
  • Google search results
  • Pay-per-click ads
  • Google My Business
  • Organic search
  • Reputation Management
  • Social Media
  • The most important thing to remember about all of this

Click or tap on the webinar below to start watching!

Repair Shop Websites Webinar – Customers Talk: How to Get Them in the Door and Keep Them Coming Back

May 24th, 2019

Have you asked your customers what made them choose you over the dealership down the road or a franchise repair shop?

We recently surveyed nearly 600 U.S. auto repair shop customers to determine what shops could be doing to make customers happier and increase their business.

The webinar below, “Customers Talk: How to Get Them in the Door and Keep Them Coming Back,” will highlight the results of the survey and how you can use them to bring in more customers and keep them loyal.

Topics covered include:

  • The role of online reviews
  • The impact of price
  • Why service quality may be the most important thing for you to focus on

Repair Shop Websites Webinar – Marketing Like a Million Dollar Company – Without Spending a Million Bucks

February 20th, 2019

Have you ever thought “I bet I could get more customers if I had more money to spend on marketing or advertising”? While that might be true, it’s also false. You don’t need to break the bank to fill your bays.

This webinar features marketing tips and advice that will help take your auto repair shop to the next level and get you on your way to becoming known as the best shop in town.

Watch this webinar recording to learn more about:
• Common marketing mistakes that lead to paying thousands for no impact at all.
• How to reach your ideal customers
• The six questions that help you get the most from your marketing dollars.

Repair Shop Websites Webinar – Recruiting and Keeping Talented Technicians

December 19th, 2018

Recruiting great techs today is more challenging than it ever has been and requires a different approach than what has worked in the past. Low unemployment, increased retirements and increased demand have led to a major shortage of talent. And the bad news – it’s only going to get worse.

During this webinar you’ll hear:
• The updated size of the tech talent shortage problem.
• Why your work environment is so important and how to impact your culture.
• 8 key factors in recruiting great techs.
• 5 things to do to keep your tech talent.

Repair Shop Websites Webinar: Marketing that Works – Insights from 200+ Independent Repair Shop Owners

November 29th, 2018

Earlier this year we conducted the 2018 National Independent Auto Repair Shop Marketing Survey. Our very own Market Researcher, Jeremy Spivey, conducted this survey and highlights the results in this webinar – “Marketing that Works: Insights from 200+ Independent Repair Shop Owners.”

Watch this recording now to gain insight into what more than 200 independent auto repair shops are doing for marketing, and how they plan to adjust their spending in 2019 and beyond.

Repair Shop Websites Webinar: Hiring Success – Five Steps to a Great Shop Employee

October 29th, 2018

Low unemployment is making hiring difficult for nearly any role, but it’s especially difficult in the automotive repair industry. There are simply not enough new skilled technicians entering the field to replace those that are retiring. Does your shop have a plan in place to stay well-staffed in this challenging environment?

Repair Shop Websites discusses five essential steps in a successful hiring plan. In thirty minutes or less, you’ll learn how to:

• Prepare for hiring success before you ever advertise job openings at your repair shop
• Determine a person’s capability for success, not just their technical competence
• Ensure that your new hires will become more than employees, but a part of your team

If you want to learn best practices for recruiting and retaining skilled technicians, watch this recording now: