Get honest, expert, auto repairs and professional service today at Gretchen’s Automotive in Long Beach. Their customers say they can’t find the same level of expertise that their mechanics provide anywhere else and their certified technicians and experienced specialists provide 5-star service on domestic and import vehicles of all makes and models. Their goal is to offer the best auto services available at reasonable prices. Stop by the shop at 1965 Palo Verde Ave in Long Beach or call today to schedule an appointment at 562-430-3728.
Archive for January, 2022
We have heard auto repair shop owners tell us, “We don’t need a website, we are on Facebook.” If you have all the business you’ll ever need from current customers AND have gotten all of your customers to follow you on Facebook, then that statement might be true.
But for the vast majority of auto repair shops a Facebook profile will be a very poor substitute for a website. Here’s why:
Consumers use Google to find auto repair shops
In a 2020 survey from BrightLocal, 93% of consumers said they use the internet to find local businesses. The first place people go when they want to find local service businesses is Google … by a very large margin. A website is going to give you the best chance to be found on Google by those potential customers. That’s because they are used to typing the name of the service they want into the search bar and then looking at the organic search results for options they want to consider.
That’s not how Facebook works. Unless somebody searches for your auto repair shop by name, potential customers are not going to find you on Facebook. The only place you’ll be seen on Facebook is in the news feed of people who already follow you when you make posts. You are significantly limiting your audience by substituting a Facebook profile for a website.
And as you can see in the screen shot of the organic search results above, Facebook profiles very rarely show up in the organic results. In fact, in that search there was not a single Facebook profile that showed up in the first 10 search engine results pages.
Facebook doesn’t like to show business posts in the news feed
Facebook’s algorithm determines what posts a user will see in their news feed. Facebook’s goal is to give the user more of what they want so that they will stay on Facebook as long as possible. People interact more with posts from friends and family so Facebook is more likely to show those posts than they are the posts that are coming from your business. Plus, they would rather make you pay for advertising to be seen in the news feed.
Regardless, you still want to be sure that you are posting consistently. Remember, your only chance to be seen is by posting frequently. Contrast that with a website, which you do want to keep updated but you certainly don’t have to remember to update every day or every other day.
Consumers expect credible auto repair shops to have a website
Right or wrong, perception is reality. While consumers may be willing to buy a t-shirt directly from Instagram, they expect more from a business that they are trusting to maintain or repair their vehicle. Credibility is extremely important for auto repair shops. Your website can provide that credibility.
When consumers can’t find a website for a repair shop they are going to think twice about calling them. They’ll question the credibility or just assume the shop is closed. Then you’ve lost them before you even had a shot to win their business.
You control your website, Facebook has all the control on Facebook
Whether you build and manage your own website, or you work with a service provider like us, you get to make the decisions on the images, content, design, etc. You have a very high level of control over the messages and pictures people see when they go to your website.
You have no such control on Facebook. Facebook is going to do what’s best for Facebook. Just like they control their users’ news feeds, they control what you are able to do with your profile. So, while you may like the “control” you feel you have over your Facebook profile today, that could change pretty quickly tomorrow.
Facebook is a good forum for engaging customers and building your brand but a Facebook profile does not provide the benefits a website does when it comes to attracting new customers and building credibility. If you’ve been relying on Facebook but are now ready to bolster your web presence to help you bring in new customers, call us today at 855-294-6397 or schedule a meeting with us at a time that’s convenient for you.
At Inter Shop Inc in Wilmington, NC they service and repair all makes and models of domestic and import vehicles, but are the area’s experts on European Autos like Mercedes, BMW, Audi, VW, Jaguar, and Volvo. They are your logical alternative to the dealership for all scheduled maintenance of your personal auto, or fleet car or truck. They use high-tech diagnostic equipment to guarantee your vehicle is repaired and serviced correctly the first time around, and only use the highest quality replacement parts, filters, oils, and components when it comes to your car. From brakes to a/c to engine and transmission, Inter Shop does it all. Stop by the shop today at 4320 Deer Creek Lane in Wilmington or call 910-392-5194 to make an appointment.
Get top-notch auto repair services today at Trend Auto in Peoria. From brakes to A/C services, to alignments to transmission services, their goal is to offer expert auto repairs and maintenance at an affordable price. They will provide you with an easy to understand estimate before beginning any service and are conveniently located near you in Peoria. Stop by the shop at 8550 North 91st Avenue, Bldg G Ste 84 or call today to schedule an appointment at 623-931-8889.
New to the Tampa area, Lulu’s Garage is excited to provide the Tampa area with five-star auto repair. Their goal is to offer top-notch auto repair services available at affordable prices. They’ve built an amazing team of experienced technicians who can diagnose your problem and get you back on the road in no time. They have the expertise to take care of your car or truck and provide a wide range of services including Brakes, Car & Truck Care, Electronic Services, Engine Maintenance, Fleet Services, , A/C Service and Repair, Transmission Services and more! Call today to schedule an appointment at 813-927-0679 or stop by the shop at 1301 W Waters Ave.