Whether you’re trying to justify a new equipment purchase or you just want to increase your profit margins, most shop owners have a particular service they’d like to grow without wasting a fortune to market it.
The good news is that the message matters more than the medium. Click here to learn how you draw attention to services you want to promote, without a hard sell.
If you’re stuck on the side of the road in Visalia CA call the experts at Central Valley Towing & Automotive. They can not only tow your vehicle when it breaks down, but also repair it. Located at 777 North Burke Street they know how to get your vehicle running smoothly. Their goal is to get you back on the road as soon as possible. Additionally they have years of experience and offer a range of car repair and maintenance services including mechanical repairs, to engine maintenance. Call their shop at 559-734-4028 today.
Vicksburg MS area E-Z Automotive is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 601-636-3147 for an appointment. You can also visit them at 941 US-61 today.
It’s important for auto repair shop owners, managers and service writers to build a connection with potential customers. Your shop will have more sales, higher margins and happier customers if those customers trust your employees to do what they need to in order to keep their cars in good shape. Your customers will have a safe car that will probably last for years beyond their last car payment. Everyone wins.
The problem is, it’s harder than ever to build that trust. Most salespeople would agree that sales is easier face-to-face, in part because the customer can put a face to a name. Putting a mask to a name just isn’t quite the same.
And if you ask people like criminal interrogators who have mastered the art of trust-building, they’ll spend hours telling you about all their non-verbal techniques like gestures, posture, and facial expressions. You get absolutely none of that over the phone, and that’s a problem. There are plenty of customers right now who aren’t excited about hanging around the shop for a 10-minute walkthrough on how their brake line failed.
All of this just means that you’ve got to work harder to use the tools you do have. Here are three things you can do to build trust with a potential customer, whether they’re talking to you from six feet away or six miles away.
Even during normal years, reliability is one of the most important elements of earning trust. But people are desperate for certainty right now. If your auto repair shop seems like a place that they can count on to help them reliably check one thing off their list, it will do wonders to turn a phone call into a customer.
This isn’t just about safety (although if you say you’re taking safety precautions, you need to be doing those things when they show up). It’s about when their vehicle will be repaired, how long it will take to get a part, or when you’ll follow up with them. And although you probably don’t want to provide a quote on services of any complexity without seeing the car, providing hourly costs or price ranges also helps to provide certainty. Ultimately, anything that makes the shop seem disorganized or confused may push customers away.
When customers are trying to find an auto repair shop they can trust, they want to hear what others think about local shops. But they aren’t going to ask you for references directly. If they have lots of time, they might ask their friends. If they don’t have much time, they’ll probably take a look at online reviews. But if it’s an expensive repair, they probably don’t want to commit to having it done by someone they’ve never met, especially if money is tight.
That’s why personal references and online reviews will always be one of the most important ways to build trust. And just because your current customers might not be spending as much time in your shop doesn’t mean you should stop asking them for those references and reviews. It just means you might have to add some socially-distanced ways of doing that to your process, such as emailed requests, if you haven’t already.
Many of our customers found that the first batch of stimulus checks led to a wave of larger repairs that vehicle owners wouldn’t likely have paid for before that check arrived. If a new batch of stimulus checks are mailed out, you want your shop to be in a position to earn that extra business with a stellar reputation.
The most important part of building trust is following through. Of course, part of that is having great technicians to provide the repair in the first place. But it’s also important to take the time to reach out to every customer and make sure they’re happy with the service they received.
If they aren’t, do what you can to make it right. Sometimes, your most loyal customers are the ones who were dissatisfied with their initial experience but blown away with the response they got after the fact. It might take some time or money to turn those experiences around, but turning a one-star review into a five-star review will pay for itself many times over in the long run.
To learn how Repair Shop Websites can help your repair shop bring in more business, call us at 855-394-6397 or email us at Team_RSW@RepairShopWebsites.com.
Sexton’s Automotive is the place to go for auto repairs when you are in the Fairborn Ohio area. Throughout his years repairing cars Jeff Sexton has developed and earned a reputation for honest service and straight-forward advice. Their loyal customers keep coming back because they know that they can trust Sexton’s Automotive to give them all the information they need to make an informed decision. Some of the services they offer include brakes, alignments, computer diagnostics, tires and more. Save time by calling 937-879-5003 to schedule an appointment or just stop by the shop at 103 W Dayton-Yellow Springs Rd and drop your vehicle off today.
Crabapple Automotive Offers Auto Repair and Maintenance Services You Can Count On! Since 2005, Crabapple Automotive has provided motorists in the Alpharetta, GA 30004 area with comprehensive auto repair services that include Alignment, Brakes, Car & Truck Care, and, Engine Maintenance. No matter what kind of repair or maintenance service you need the experienced techs at Crabapple Automotive will get you up and running in no time. Whether you need your brakes serviced, oil changed, battery replaced or other auto repairs, Crabapple Automotive in Alpharetta is there to help. Save time by calling 770-696-1486 to schedule an appointment or stop by the shop at 12265 Crabapple Road and drop your vehicle off today.
If you don’t have a documented marketing strategy then you shouldn’t spend another dollar on any type of marketing until you have one in place. The good news is that we are not talking about a highly complex marketing strategy that comes directly out of a Harvard MBA class, but a simple approach that can have a powerful impact on growing your business.
During this webinar our marketing director, Martin Morgan, takes you step by step through building a marketing strategy that you can use to make all of your marketing efforts more effective.
Key takeaways will include:
– A simple marketing strategy template
– How to define your target audience
– Why everything flows from customer pain points
– How to identify rock solid competitive advantages
This webinar will help you build a strong foundation for marketing success. If you’d like the template that Martin references in the webinar, please feel free to email him at martin.morgan@repairshopwebsites.com.
Johnson City TN area Doyle’s Tire Services is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 423-926-4112 for an appointment. You can also visit them at 504 W Market St today.
Icon Auto Services in Manassas Park, VA is the place to go to get your car up and running in top condition. Their team has a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake servicing just to name a few. Stop by the shop at 9206 Venture Ct Unit C1 or call 703-368-6741 to schedule an appointment.
Athens TN area Better Built Transmission Inc is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete transmission rebuilds. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 423-744-3090 for an appointment. You can also visit them at 3055 US-11 today.
