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Repair Shop Advice

Archive for October, 2020

The Swedish Solution in Chagrin Falls is Your One-stop Shop for Auto Service and Repair

October 28th, 2020

If you are looking for auto repair in the Chagrin Valley area look no further than The Swedish Solution. They’ll work hard to earn your trust and loyalty and know how important it is to find car repair service you can rely on. Your satisfaction is their top priority each and every day. At The Swedish Solution, their ASE Certified Technicians can perform any repairs or maintenance your car needs from complete engine overhauls to brake jobs and oil changes. Call 440-248-1022 to schedule an appointment or just stop by the shop at 27999 Miles Rd and drop your vehicle off today.

Billy’s Corner brings Community and Auto Repair together!

October 28th, 2020

Car repairs can be stressful, but it helps when you have a repair shop you can trust. Family owned and operated since 2015, Adam will give you honest advice, top-notch service, and fair prices – just like family. Billy’s Corner has been a part of the Nashville TN for years and their trained technicians strive to treat you and your vehicles with the utmost respect. They offer an extensive variety of services including alignments, brake repair, electrical services, heating and air, tires, and engine repairs. Stop by the shop at 4400 Murphy Rd or call 615-298-5615 today to make an appointment.

Alternative Automotive

October 28th, 2020

Murrieta CA area Alternative Automotive is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 951-677-0027 for an appointment. You can also visit them at 41604 Date St, Suite C today.

Building a Strong Shop Identity

October 26th, 2020

Today’s customers are used to shopping around for everything.  To prevent a race to the bottom on prices, work hard to exceed your competitors in a way that really matters to your customers. Click here to learn how.

 

Showing Appreciation To Your Employees Builds Loyalty

October 25th, 2020

This is one of the toughest times in recent memory to be an employee.

The biggest reason isn’t mass layoffs or low wages or safety risks.  It’s not because of anything related to employment at all.  It’s simply because this is one of the toughest times in recent memory just to get through a day.   In some industries, jobs have almost completely dried up, and nearly everyone knows someone who is suffering because of it.  Many peoples’ lives are full of uncertainty and schedules change weekly, especially for those with kids in school.  For people at the highest risk of serious illness or death if they contract COVID-19, just going about daily life is a minefield of masks, hand washing and prayers.

Of course, shop owners are stressed too.  Some shops are trying to make ends meet because their customers can’t afford repairs.  We’ve talked to many more shops who have the opposite problem – they are bursting at the seams with work but can’t find competent technicians with reasonable salary expectations to add to their teams.  While one of those two situations has a better long-term outlook, neither of them are very much fun if you’re living through it daily.

Despite the stressors weighing down shop owners, it’s important to remember that shop employees are just as stressed as shop owners are.  And it’s more important than ever to take a few minutes out of each day to appreciate and care for the employees that are helping you ride through whatever stormy weather 2020 has brought to your repair shop.

Appreciation Builds Loyalty


If your shop is busier than ever, your technicians are probably breaking records. Take a couple of minutes out of each day to recognize that fact.  It will build employee loyalty to you and your shop and let them know that their hard work is not going unnoticed.

The time you spend talking about these things will pay for itself many times over.  Shop Owner Magazine recently pointed out two interesting statistics.  According to an employee survey, 81% of employees are motivated to work harder when their boss shows appreciation for their work.  And 53% said they’d stay at a job longer if they received positive feedback on their performance.

If your shop is facing tough times, figure out what team members can do to help each other.  Remember that employees aren’t going to be able to help you go the extra mile for your customers if something in their lives is preventing them from meeting their basic needs.  A recent study asked employees if they planned to stay at their job for the next three years.  Among employees who felt like their employers cared for them, 60% planned to stay for three years.  Among those who didn’t think their employers cared for them, only 7% planned to stay.

When a shop is in a tough spot, one of the most important assets is a team of hard-working employees who want to stay there and support each other through the hardship.  If you want to keep that team, make sure you’re taking a few minutes out of each day to focus on their needs and their accomplishments!

To learn how Repair Shop Websites can help your shop earn new customers, call us at 855-294-6397 or email us at Team_RSW@RepairShopWebsites.com.

Smith’s Auto Center is Jacksonville’s One-Stop Shop for Towing & Auto Repair

October 23rd, 2020

Big or small, if you’re stuck on the side of the road or your vehicle won’t start in Jacksonville, NC call the experts at Smith’s Auto Center who can tow your vehicle to their shop for expert repairs. Located at 612 Bell Fork Road in Jacksonville, whether you need your brakes serviced, oil changed, battery replaced or other auto repairs, Smith’s Auto Service is there to help. Call 910-353-7278 to schedule an appointment or a tow or just stop by the shop today.

Makefield Auto Repair is Morrisville’s Auto Expert!

October 21st, 2020

Whether you need your brakes serviced, oil changed, battery replaced, state inspections or other auto repairs, Makefield Auto Repair in Morrisville is here to help. They have experience servicing all makes and models of domestic and import vehicles, and work hard to keep vehicles throughout the Morrisville area reliable and well-maintained. Their skillful mechanics will take great care of your vehicle , quickly diagnosing any problems and offering cost-effective solutions to get you back on the road. Call 215-295-8848 to schedule an appointment or stop by at the shop at 87 Makefield Rd today.

Ray & Dana’s Inman Auto Care is Colonia’s One-Stop Repair Shop

October 20th, 2020

At Ray & Dana’s Inman Auto Care in Colonia they know how important it is to have a safe and reliable vehicle for you and your family and offer a range of repair services complete with a 3 year/36,000 mile warranty. They also handle both large and small maintenance issues when it comes to your vehicle, from routine oil changes to check engine lights and transmission troubles. Their knowledgeable and courteous technicians are always there to help you get back on the road safely and smoothly.

All of their technicians are ASE certified, with nearly 200 years of combined experience in auto repair. They  are proud to be Colonia’s trusted NJ state vehicle inspection station and one-stop-shop for auto repair, new tires, and maintenance since 1957!
Give them a call at (732) 754-1975 to schedule an appointment or stop by the shop at 286 Inman Ave in Colonia.

How To Optimize an Auto Repair Shop Website for Voice Search

October 20th, 2020

Here’s the short answer – by doing everything you should already be doing to optimize your website for regular search.

Unfortunately, there are a number of “marketing firms” out there that would have you believe that you should pay them a lot of money to help you optimize for voice search. Please don’t give them any of your money.

If your website adheres to modern search engine optimization (SEO) techniques, you should have to do very little, if anything, to optimize for voice. Let’s get into the main difference between voice and text search and what you should be doing to search well for voice.

The difference between voice search and text search

When it comes to how people use voice search versus how they use text search the most significant difference is what they put in the search box. Of course, when using voice search they are not literally putting anything in the search box, but the voice assistant inserts whatever they say into the “box.”

Moz voice search keyword chart

Moz.com Voice Search Query Chart

With text search, searches are much more likely to be shorter and often include only one to three words:

  • Auto repair
  • New tires
  • Brake repair Raleigh

With voice search, searches are longer and more conversational:

  • “Where can I get an oil change near me?”
  • “Alexa, where can I get new tires for my 2017 Honda Civic?”
  • “I need an auto repair shop to get my brakes fixed in Raleigh.”

This is what SEO experts will call the long tail search. Searches using voice are most often not as condensed as those using text. This is in part because people who often use voice search like the ease-of-use and are more likely to use it similar to how they may talk to a friend.

How to optimize for voice search

To expand on my short answer above, here’s what you should be doing to give your auto repair shop the best chance to perform well in voice search.

Write for Humans


This may seem somewhat obvious, but SEO for websites back in the day would include a lot of emphasis on keywords and writing for the search engines. That has changed over the past three to five years as search engines (especially Google) have continued to build in factors that reward writing for humans. The longer, conversational searches that we see more often in voice search lend themselves to conversational language that provides an answer. You should have easy-to-understand explanations for your services. You should also have content that provides answers to questions potential customers might ask.

Thorough Content

The longer queries that come with voice search require more depth in your content. Let’s use the example “I need an auto repair shop to get my brakes fixed in Raleigh.” There are three elements that need to be covered with this one – auto repair, brakes and Raleigh. In order to choose your website as the search result, Google is going to want to make sure you represent all three elements well. As we’ve been saying for many years, if you have a one-page website, or maybe just a few pages, you are not going to compete well in these searches. You need to be sure you have depth of content for your category (auto repair), your services and your location.

Mobile Friendly

Mobile friendly responsive design has been important for text search for years and it’s important for voice search as well. If you don’t have a mobile friendly website, you need to get that fixed right away.

Google My Business

In almost all cases a voice search that includes the words “near me” (like “auto repair near me”) will return a result directly from Google My Business (GMB) listings. This is similar to text search where the Local Pack full of Google My Business listings appears right at the top of the page and many people use that to make their choices. If you have not completely optimized your Google My Business listing, you should do that right away, for the same reasons you should have already done it for text search. Your website and your GMB profile are your most important tools for being found online by potential customers. They should be working together to attract new business for you.

As you can see, the things that you need for voice search optimization – writing for humans, thorough content and mobile friendly – are the same things you need for text search optimization. Having those key elements and an optimized Google My Business profile will give you the best chances of performing well in voice search.

We can help make sure your website and your Google My Business profile are set up for voice search success. Call us at 855-294-6397 or email us at Team_RSW@RepairShopWebsites.com and let’s talk through your options.

Chief’s Garage & Radiator Shop Inc.

October 20th, 2020

Chief’s Garage & Radiator Shop Inc. is the place to go for auto repairs when you are in Conneaut, OH. Throughout the years of repairing cars Chief’s Garage & Radiator Shop Inc. has developed and earned a reputation for honest service and straight-forward advice. Their loyal customers keep coming back because they know that they can trust Chris to give them all the information they need to make an informed decision. Some of the services they offer include radiator repair, auto maintenance, and engine services. Stop by the shop at 5035 Center Road or call 440-594-4408 today to schedule your appointment.