We’ve discussed why Google Ads (Search Engine Marketing) are a bad idea for most independent repair shops. However, we’ve also had several customers asking if Facebook ads make sense for their shop lately. For big brands with big ad budgets, Facebook is one of the...
A lack of technicians is holding repair shops back – that’s been the case for several years now, and it’s only getting worse. With independent shops, franchises, dealerships and even fleet managers competing for the same small pool of technicians, it’s more difficult...
New drivers tend to be young, meaning that they can provide a trusted shop with decades of business. How can your shop attract them to visit and win them as a customer for life? Click on the infographic below to learn how!
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit....