You Have A Website – Now What?
March 28, 2013
Websites are always evolving and ever changing. After RSW has created your website, the most important tool to their customers is SEO. As the website leaders in the auto repair field, RSW has created content designed to make sure their customers can be found in search engines. SEO (Search Engine Optimization) is just one factor in having a successful, searchable website. After your internet presence has been established, there are still some steps the repair shop owners must take to insure success. Let’s take a look two simple and not so time consuming things you can do to make sure your website’s potential is maximized.
Does Anyone Know What Your Repair Shop Looks Like?
Send some photos! A customer goes online, searches for auto repair services, and XYZ Repair Shop comes up in the search. The customer clicks on the information and is directed to this awesome website. The customer finds everything they are looking for – name, address, Hours of operation, and a phone number. Unfortunately for the shop, one basic need is not met. The customer has no visual. Without a visual, they have no sense of bond or commitment. That customer is on to the next website, which has little info and a nice photo of the shop and the staff. They now have a visual relationship and are ready to commit to their new internet friend. Don’t be a stranger, send a picture. Snap a photo with your Smartphone and email it to csr@repairshopwebsites.com. A new customer is a photo away from visiting your shop!
Do I Need Social Media?
YES! Yes, you do. Facebook, Twitter, Foursquare, and GOOGLE+ are the modern day word of mouth. Believe us when we tell you, “Nothing spreads faster than information over social media!” Example: Little Jimmy, who has thousands of friends on Facebook, appreciated the service his mom and dad received at XYZ Repair shop, so he tweeted it out to his 1,000 followers. In an instant, 1,000 people know who, where, and what XYZ Repair Shop is. Now, those people tell their friends, those friends tell their friends, and even more friends tell their friends. XYZ has just become “Internet Famous!” That is your goal! Use social media to promote your services. Set up social media accounts, add it to your website, and promote your great services. If you don’t have time for Social Media, RSW can take care of it for you. Did you know our 4th Gear package offers Facebook and Google + set up and posts? We can post once a week, so you are actively reaching your customers. Spread the word and share your URL www.xyzrepairshop.com
These are just a couple of things you can do to make sure your Auto Repair Shop Website is running at maximum potential. Don’t just have a website. Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.
Thanks,
Chris Williams/ Customer Service Representative
