At first glance, it may not seem worth the hassle to switch to a professional email address if you already have an email address that you’re using for shop business. A professional email address will end with the same domain as your website – for instance, if your site is www.masterautorepair.com, your email might be frank@masterautorepair.com, or sales@masterautorepair.com instead of masterautorepair@gmail.com or frankjackson423@hotmail.com.
Here are three major reasons why it is worth making the switch:
- Make a Professional First Impression – One of the most common reasons to use a professional email address is that it makes your shop look more established. The most profitable customers could be trusting you with thousands of dollars’ worth of repairs (not to mention their credit card information), and to those customers a professional image means the company is more likely to be experienced with everything from vehicle repair to data security.
- Keep Your Customer’s Attention – If you’ve gotten an online quote request from a potential customer, there’s a good chance you’ve responded to that request by email. But just like you, customers often receive too much email to read all of them. If your email is coming from a free online service like gmail.com or from an internet service provider like comcast.com, there’s a good chance the customer won’t notice your name and will delete it, thinking it is spam. If that email is from sales@[yourshopname].com, they’ll know exactly who you are.
- Market Your Shop – If you own a business, you know that every interaction you have is an opportunity to get your shop’s name out there. But one of the most powerful ways to do that is to have your shop’s name embedded in your email address. Each time someone asks how they can contact you, you’ll be providing your email address, your web address, and your shop’s name all at once.
To learn more about how a professional email address can benefit your shop, contact us at 1-866-665-1605 or email us at help@repairshopwebsites.com.