Google: The Giant Search Engine Explained
August 4, 2015
We have all heard “Google” a million times. But how can this search engine actually help you grow your business? Here’s how search engines are designed to get you business, and how important they are for your shop.
What is Google?
You’ve heard of the Yellowbook, a huge book full of local business phone numbers that everyone now uses as their kid’s highchair. Well Google is the modern day Yellowbook. It is a giant online directory that pulls relevant information from different websites all over the web. Users can type in certain “keywords” or “keyphrases” to learn something new, get directions, or to find an auto repair shop to get their vehicle repaired. Google is used by 70% of search engine users, and is also one of the top five most popular websites in the world. So when your customers go online they are most likely on Google. Google makes it easy for them to find what they are looking for just by typing in a couple of words and clicking “Search”.
How do my customers use Google?
When your customers go to Google they are either going to enter in keywords or keyphrases. For example, let’s say their brakes are squealing and they need to get them repaired. Their keyphrase might be “brake repair in Raleigh”. Google will then give them results for the closest and most relevant automotive repair shops in the area. Your customers will then contact those shops who are higher in the search results with great customer reviews.
How can Google help my shop?
Google is important to your shop because your customers are there, and so is your competition. Roughly 7 out of 10 people are using Google to search for the services that you provide. Why would you want your competition to get 7 out of 10 potential customers? Many customers will assume that, if you’re not on Google, your business most likely doesn’t exist.
If your shop is listed on Google correctly, your customers will be able to find you and contact you. Being on Google also allows your potential customers to find your place of business, read your reviews, and learn more about your shop. This will help you build your customers’ trust before they even pick up their phone.
What does Repair Shop Websites do for my shop?
Because Google is so important to so many businesses, there’s a lot of competition to search well on Google. Repair Shop Websites has been helping customers to search well for over a decade, and we know what it takes to improve shops’ search ranking. We offer search engine optimization with all of our packages, and register your website with Google’s search engine. We also monitor Google’s updates to make sure our websites are up to date with Google’s latest guidelines. In short, we take care of all of the technical work required to help your site search well, so you don’t have to do it – or even think about it!
If you have questions about Google or how you can use it for your business, please call us at 866-665-1605.
