Is your automotive repair shop making any mistakes this holiday season? If you plan on having success through the holidays you need to avoid the following:
- Same Advertising Message – you need to create a message that is steered toward traveling and the winter weather.
- Not Updating Your Website Soon Enough – your website needs to be updated to reflect the upcoming season. Change the call-to-action buttons, add new pictures and update your promotions.
- Old Promotions/ Specials – the warm weather is over, so you need to create specials that go with the winter and holiday season.
- Not Updating Vehicle Tips – your customers don’t need tips for the warm weather. Create content for car care during the winter.
- No Good Will – show your customers what charities you support and ask them to donate!
The competition might be ahead of you, so take a step back and think about what you need to change. If you avoid the mistakes above your business should have a successful holiday season. If you need to update your website please contact Repair Shop Websites at 866-665-1605.