What percentage of the people in your community know that your business exists? What are you doing as the auto parts store owner to increase that number?
Between running a business, serving customers and taking care of your family, it can be difficult to feel like you have any time to contribute to raising awareness of your store in your community. But, there are steps you can take to increase your visibility and memorability, and they don’t have to cost much or take much time. Here are five of the most effective techniques.
Invest In Your Logo
Have a visually appealing logo made for your auto parts store, and use it everywhere you can. Ask a local marketing agency to design a logo for you, or use an online resource like 99designs, where you can have it created quite inexpensively. If you have a motto or a slogan, make sure it appears alongside your logo in places where it makes sense and won’t be too small. If you do use a motto or slogan, make sure that your employees exemplify everything the motto promises.
Sponsor Community Events
Sponsoring youth sports, holiday celebrations, or disease awareness walks and runs is a great way to contribute
to your community. It also gets your logo on banners and websites, as well as shirts that will be worn by local residents for years.
Become a Local Media Resource
Despite the long-running rumors of their demise, local television stations and newspapers are still the most-favored source of news for many people. They will often provide tips to residents on car care and safety, especially when severe weather is around the corner. Give those media outlets a call ahead of time and
offer to serve as an expert resource for their news pieces.
The local media is also always looking for business owners to help them understand what is happening in the local economy. Let them know that you are happy to be a resource for those stories as well.
Make People Laugh
Social media is powerful, but businesses that use it only for promotion will quickly be ignored. Instead, find ways to make people laugh related to car parts and accessories, or something altogether different. These pictures or stories will be shared, providing free exposure for your business.
Boost Your Online Visibility
More than 80% of people go online to look for local service providers, so it’s important to have a presence there. A great web presence requires more than just a website – your auto parts store needs to search well on Google, have a completed Google My Business profile, look clean and professional in photos that are posted, and have several great reviews from the past few months.
None of these five things will bring you overnight success. But getting started with one, two or three of them can help you steadily raise awareness of your auto parts store in your community.
To learn how Repair Shop Websites can help you attract more customers to your auto parts store, call us at 855-394-6397 or email us at Team_RSW@RepairShopWebsites.com.