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The   Busy   Bays   Podcast

Welcome to The Busy Bays Podcast

As a repair shop owner, we understand that your days are crazy and your time is valuable. We’ve been working with auto repair shops for more than 14 years.

The Busy Bays Podcast is a 15 to 30 minute show that’s all about being the ultimate marketing and business resource for repair shop owners. If you listen to this podcast, you will learn more about everything from marketing, to customer service, to hiring and other business type topics. We hope that you can take away at least one tactic from each episode and be able to apply it to your auto repair shop to help you grow and succeed.

Thank you for taking the time to visit this page and we hope that you enjoy The Busy Bays Podcast!

 

The Busy Bays Podcast Episodes

Episode 1: Welcome to The Busy Bays Podcast!

Episode 2: Marketing Like a Million Dollar Auto Repair Shop – Without Spending a Million Bucks

Episode 3: How do today’s consumers find and pick auto repair shops?

Episode 4: Does your repair shop have a personality that represents who you are?

Episode 5: What are your Google Reviews doing for you?

Episode 6: Automotive Repair Shop Customer Survey

Episode 7: Customer Service – How’s Yours?

Episode 8: Everything You Wanted to Know About Google My Business

Episode 9: Pay-Per-Click and Google Ads

Episode 10: 8 Key Factors for Recruiting Great Techs

Episode 11: Employee Retention: Tips and Advice for Keeping Your Best People

Episode 12: How to Be the Holiday Hero

Episode 13: Setting SMART Goals

Episode 14: Shop Owners Survey Results – Marketing and Recruiting

Episode 15: Search Engine Optimization – SEO Q&A

Episode 16: The Importance of Communication During COVID-19

Episode 17: Why Having a Market Strategy Matters Now

Episode 18: Facebook Deep Dive

 

Listen to the Podcast Episodes

Episode 1: Welcome to The Busy Bays Podcast!

This episode introduces The Busy Bays Podcast. We talk about what this podcast is all about, why auto repair shop owners should listen, who we are, and we also share some marketing tactics that you can start applying right away to help you fill your bays.

 

Episode 2: Marketing Like a Million Dollar Auto Repair Shop – Without Spending a Million Bucks

This episode features marketing tips and advice that will help take your auto repair shop to the next level and get you on your way to becoming known as the best shop in town.

 

Episode 3: How do today’s consumers find and pick auto repair shops?

What if you could put yourself in your customers’ shoes? Like really understand who they are, what matters to them and how they make decisions? Knowing this information is valuable and a huge advantage for your shop. In this episode, we share how today’s consumers are researching and choosing a repair shop to service their vehicle. We also provide marketing tips to help you leverage that knowledge to improve your repair shop’s sales and service.

 

Episode 4: Does your repair shop have a personality that represents who you are?

Have you taken the time to think about the personality of your shop and how it affects your ability to attract and keep customers? How do you represent your shop on your website, through reviews and in the community? Does it represent reality?

 

Episode 5: What are your Google Reviews doing for you?

Why are your online reviews so important? Because customers write feedback and potential customers make decisions based on those reviews. In this episode, we focus on the importance of having Google Reviews and how to effectively use them.

 

Episode 6: Automotive Repair Shop Customer Survey

We surveyed nearly 600 repair shop customers to find out how they pick automotive repair shops and what keeps them loyal. Listen to this podcast to hear about the results of the survey and how you can leverage this consumer behavior to keep your bays full.

Episode 7: Customer Service – How’s Yours?

Why is having a comfortable shop atmosphere important in relation to customer service? What’s one thing a shop owner should never assume about their employees? We answer those questions and talk about the huge benefit of conducting a new customer walkthrough in this episode. Listen now!

Episode 8: Everything You Wanted to Know About Google My Business

We take a deep dive into Google My Business. Why does an auto repair shop need a Google My Business (GMB) profile? How do you set up or update your GMB profile? How can you optimize your GMB profile to be found online?

Episode 9: Pay-Per-Click and Google Ads

In this episode, we are talking about Pay-Per-Click and Google Ads. We ask in-depth questions related to utilizing Google Ads and what that could mean for your business. We provide some basic tips and warnings for those who are thinking about starting with Google Ads from scratch.

Episode 10: 8 Key Factors for Recruiting Great Techs

We take a deep dive into 8 key factors that can help you attract and hire the technicians you want and need to get the job done. We cover the importance of culture, why you always need to be recruiting, and why you definitely don’t want to go into the grocery store hungry.

Episode 11: Employee Retention: Tips and Advice for Keeping Your Best People

Don’t forget to tell your current team members how important and valuable they are to you! We often get so preoccupied with trying to recruit new employees that we forget to tell the great ones we have how much they mean to us. Join our hosts, Martin and Bekah in their conversation about how you as a shop owner can do your best to keep around the employees you love.

Episode 12: How to Be the Holiday Hero

In the spirit of Christmas, Martin and Bekah wanted to talk about how you can be the holiday hero at your shop and even in your community. The holidays are a great time of year to to bring a little extra joy into your customers’ and employees’ lives by being their holiday hero.

Episode 13: Setting SMART Goals

The New Year always brings time of reflection, change, and a lot of room for opportunities. Personal goals, business goals, new adventures, eating habit… the list could go on. But we want to talk about your shop, your customers, and your employees. Ask yourself: what is the one thing I want to accomplish this year?

How do you get there as a team? We want to help you get your team talking about what you want to accomplish in 2020.

Episode 14: Shop Owners Survey Results – Marketing and Recruiting

In our annual survey of auto repair shop owners from across the United States, we asked about marketing and recruiting. Shop owners told us what is most effective for them in bringing in new customers and existing customers. On recruiting topics they told us if they were recruiting techs, as well as what techniques they are using.

Listen in as Bekah and Martin talk about all of the results of the survey…

Episode 15: Search Engine Optimization – SEO Q&A

Today we’re talking about what we like to call the Big Kahuna – SEO. As business owners, we’re sure you’ve heard the term SEO and you may have some questions – like what on earth does it even mean?

We took the time to start at the beginning of what Search Engine Optimization actually means and how it can help your auto repair shop. You won’t want to miss this.

Episode 16: The Importance of Communication During COVID-19

We understand that many auto repair shops are being affected differently by the Coronavirus. Martin and Bekah share helpful ways to communicate to your customers and employees during this time of great uncertainty.

Episode 17: Why Having a Market Strategy Matters Now

Your state may be closed or open. Some of your stay-at-home restrictions may be being lifted or adjusted week by week. Most people aren’t sure what the coming weeks will look like. So – today we want to focus on why building out your marketing strategy is something you can and should be doing during these challenging times.

Episode 18: Facebook Deep Dive

We’ve been hearing a great deal of talk about Facebook from shop owners over the last month or two. While Facebook has obviously been around for a long time now, many of us have found ourselves using it quite a bit more during the pandemic for hyper local news and information on businesses.

We took a deep dive into how auto repair shops can best use Facebook in this podcast. We shared the importance of what it means to post “80/20”, why to avoid sharing links and what kind of posts are most likely to drive engagement with your customers and potential customers.

 

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Thanks for listening to The Busy Bays Podcast! We hope you enjoyed it and learned something new! If you found value in it, can you please share it with another friend or colleague? Our mission is to help auto repair shops succeed so we would love for you to join us and help us achieve this goal. Also, if you have questions about any of the episodes, feel free to contact us using team_rsw@repairshopwebsites.com.

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