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Repair Shop Advice

Personalize Your Business Website


June 11, 2013

What to Put On Your Repair Shop Website

You can only read this if you have a website, if you don’t have one… get one! I would recommend our website services, if you need one. This article is going to be about what to do with your website.

Congratulations you have successfully done the first step in creating an online presence for your business. Your website is the main marketing tool for your repair shop, you need to use it and abuse it.

The most important thing to do is to personalize your website so it uniquely reflects your repair shop’s brand image. You need to show your customers or potential customers what your repair shop is all about. Customers don’t want a generic looking website from the past; they might think your shop is closed or not professional.

 

Here are some ways to personalize your website:

  • Shop Logo
  • Shop Pictures
  • Services offered
  • Shop Hours
  • Contact Information

All of the above items are important to your repair shop’s online professional appearance.

The shop logo creates a brand image for your customer that they will remember.  If they read about your shop online or go on your website, the brand logo will stick in their brain. It will help if they need their car repaired and they drive by your shop.

The pictures help to add richness to your content and are eye catching. Some photos you need to put on your website are: pictures of the shop, the employees that work there and community service activities. Images are the most shared information on the internet. The pictures help to create the image of a safe and friendly atmosphere for your repair shop.

Your website is also used for convenience and for information.  The list of services offered on your website will show the customers if you can or can’t fix their vehicle. You need to make sure that you have all of the services that you provide on your website. If you have all of your services listed, then your customers can see it and search engines can see it.

Customers need to know when your shop is open or closed, so having your hours of operation on your website is essential for bringing in business. Make sure the days and hours are accurate.

Contact information is one the most important types of information on your website. The initial contact between the customer and repair shop is the final step before the business. You need to provide your customers with information on how to get in touch with your repair shop. Make sure your phone number, and email address are correct.

Start personalizing your website today with the information I just gave you. Do not wait, your customer won’t wait and will go elsewhere.   Now, look at your website, go over the list I gave you above. Make sure you have all of that information on your website and make sure it is correct. If you are a customer of ours and you notice that your website is missing information or if it is incorrect, please contact us at 1-866-665-1605 option 2.